Wet wipes Market size was valued at USD 24.29 Billion in 2023 to USD 32.99 Billion by 2031, at a CAGR of 3.9% during the forecast period (2024-2031). The market demand for wet wipes is being fueled by elements like rising personal grooming costs, restricted water supply, rising disposable income, and growing consumer awareness of wet wipes in developing nations. Wipes’ ease, superior hygiene, and time-saving qualities are influencing individuals to use them more frequently. The demand for wet wipes specifically targeted at women has increased as more women have entered the workforce globally and as their purchasing power has grown.
Intimate wipes, make-up remover wipes, and various wet wipes targeted towards women have been introduced by numerous firms to provide working women with conveniences. Women typically use facial wipes to remove extra oil and grime from their faces on a regular basis. Due to growing environmental concerns, customers are switching from chemical-based wipes to natural or eco-friendly wipes that are created from natural components and contain no chemicals. Also, given that harsh chemicals can harm a baby’s skin, mothers are continuously looking for natural and biodegradable baby wipes to give their children gentle treatment. Water Wipes, Pipette, and EC originals are a few of the widely recognized baby wipes brands.
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Wet Wipes Key Market Trends
Industry associations and major players now concentrate on providing hygiene products made of biodegradable materials such recycled plastic, organic cotton, natural bamboo, and others to prevent plastic pollution issues and support environmental sustainability. Because of this, sustainable wipes are a popular trend in the market. As an illustration, Coterie Baby Inc. introduced plant-based, biodegradable, and compostable baby hygiene sheets to the U.S. market in May 2021.
Moreover, consumers who use hospital services will have greater access to antimicrobial property-based disinfection products, creating additional market growth potential. The distribution of hygiene products by common businesses in environmentally responsible packaging will increase demand for the product.
This report covers the following segments:
A. Product
Personal Care Wipes (Baby Wipes, Facial & Cosmetic Wipes, Intimate Wipes, Others) Household Wipes (Floor Cleaning Wipes, Kitchen Wipes, Others) Industrial & Institutional Wipes
B. Type
Disposable Non-disposable
C. Application
Skincare & Personal Hygiene Cleaning & Disinfecting Medical & Healthcare Others
D. End User
Hospitals Clinics Speciality Centers Long-term care Centers Homecare Settings
E. Distribution Channel
Online Offline (Supermarkets & Hypermarkets, Convenience Stores, Others)
The report covers the following players:
Procter & Gamble Co.
Johnson & Johnson Services, Inc.
Kimberly-Clark Corporation
Nice-Pak Products, Inc.
The Clorox Company
Unicharm Corporation
S. C. Johnson & Son, Inc.
3M Company
Reckitt Benckiser Group plc
Diamond Wipes International, Inc.
Edgewell Personal Care Company
Svenska Cellulosa AB SCA
Beiersdorf AG
La Fresh Group, Inc.
Rockline Industries, Inc.
Himalaya Wellness
Meridian Industries Inc.
Body Wipe Company
Greenbrier International, Inc.
Hangzhou Guoguang Touring Commodity Co., Ltd.
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Growth of Wet Wipes Market Driven by Hygiene, Convenience, and Sustainability Trends:
The wet wipes market is experiencing notable growth, driven by the increasing demand for convenience, hygiene, and sustainability. As consumer awareness about cleanliness and hygiene continues to rise, the demand for wet wipes across various industries—such as healthcare, personal care, and household cleaning—has surged. The market is also witnessing a shift towards eco-friendly alternatives, with manufacturers focusing on biodegradable materials and sustainable production methods to address growing environmental concerns.
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