Beyond Oil (CSE: BOIL) (OTCQB: BEOLF) has taken a significant step forward in its global growth strategy by securing its first direct sale in Asia. This milestone order from Hap Chan, a prominent Philippine chain with 100+ restaurants, underscores Beyond Oil’s ongoing global expansion, especially in large, densely populated markets.
This order, which follows an extensive pilot program, will see Hap Chan integrate Beyond Oil’s powdered filtration technology across its 100+ locations in the Philippines. The initial purchase includes over 10,000 units of Beyond Oil’s filtration powder, a product engineered to extend frying oil lifespan, reduce waste, lower costs, and enhance the health profile of fried food. Beyond Oil’s technology is aimed at addressing rising consumer and market demands for sustainability and efficiency in food service.
Beyond Oil CEO Jonathan Or emphasized the importance of entering Asia, one of the largest markets for fried food, as a critical component of Beyond Oil’s strategy to accelerate growth. This entry also signals a commitment to further expand across Asia, with pilot successes like Hap Chan’s adoption positioning Beyond Oil to build relationships with additional high-volume chains.
This development aligns with Beyond Oil’s broader growth trajectory. Asia’s densely populated and sustainability-conscious market presents a strategic opportunity for Beyond Oil’s filtration powder, which addresses consumer preferences for healthier fried food by targeting and reducing harmful compounds like free fatty acids and acrylamide. Beyond Oil’s product aligns with a global shift toward health-focused, sustainable practices in food production, which is particularly resonant in high-demand regions.
Beyond Oil’s technology holds notable regulatory and scientific backing, with validations from the FDA, Health Canada, and Israel’s Ministry of Health. Research from the Hebrew University of Jerusalem, led by Professor Nissim Garti, further supports the product’s health benefits, underscoring Beyond Oil’s credibility and appeal in markets worldwide.
Beyond Oil’s momentum isn’t limited to Asia. The company has expanded its distribution network in North America via a strategic agreement with West Coast Reduction Ltd. (WCRL), which serves as its exclusive distributor in Canada for both the food-service and industrial frying sectors. Since spring 2024, this partnership has helped Beyond Oil demonstrate and secure agreements with restaurant groups across Western Canada, laying the foundation for broader market adoption.
The recent order from Hap Chan is the latest in a series of strategic moves, positioning Beyond Oil as a leading force in sustainable food tech on a global scale. While currently focused on food service, Beyond Oil’s filtration solutions also offer potential for industrial frying, a market valued at up to $700 billion globally, according to the company.
As Beyond Oil advances its global expansion strategy across key markets like Asia and North America, it seems that the company is working hard to deliver value to shareholders and the industry alike. This accelerated growth alongside the company’s innovative offering positions it to potentially lead a sustainable revolution for frying oil management, catering to the evolving demands for eco-friendly, health-conscious solutions in food tech.
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