Liebecos expands SAENGGREEN(Korean Oriental Herbal Cosmetics) and BE THE SKIN(Clean Beauty) brands and OEM/ODM Business into a new market.
Liebecos, a cosmetic expert group renowned for its love, knowledge, and skill in crafting cosmetics, has solidified its position in both the domestic and international cosmetic markets, leveraging 37 years of accumulated expertise and technology.
Established in 1987, Liebecos is specialized in OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer), combining excellent technical capabilities with creative beauty. Under the corporate philosophy of “Creating Beauty and Health,” the company is relentlessly pursuing research and development, as well as producing top-quality products, aiming to become a global leader in the OEM and ODM industry.
The company’s diverse distribution channels, ranging from domestic and international OEM and ODM operations to global business ventures, have consistently delivered remarkable results. This includes the direct sales of their traditional herbal cosmetic brand ‘SAENGGREEN.’
‘SAENGGREEN,’ a self-owned brand, epitomizes traditional herbal cosmetics, synthesizing natural ingredients with modern dermatological science. It goes beyond focusing solely on the skin, considering the holistic relationship between skin and other bodily organs and elements like Qi, blood, and body fluids, leading to formulations that consider the overall impact on the body.
Additionally, Liebecos has launched ‘BE THE SKIN,’ a brand that embodies the slogan “More than hypoallergenic, become the skin.” Focused on herbs and other natural ingredients, ‘BE THE SKIN’ aligns with the global cosmetic trend and the MZ generation’s interest in ‘Clean Beauty’ – cosmetics free from harmful substances and sustainable. This brand has gained international acclaim, with exports to various countries, including the United States, Uzbekistan, Spain, Germany, France, Italy, Russia, and China.
Notably, their VitaVita Circle Zero Eye Cream was awarded in the eye serum and cream category at the 2023 ‘Allure Best of Beauty,’ standing out amongst hundreds of competitors for its exceptional quality.
Liebecos, building on this brand strength, has achieved significant success in the global market, culminating in receiving the ‘Three Million Dollar Export Tower’ award at the ’60th Trade Day’ ceremony.
Ryoo Hee Chang, CEO of Liebecos, emphasized the company’s dedication to excellence in the cosmetic industry, stating, “The name Liebecos embodies our identity as a group of cosmetic experts who are passionate about, knowledgeable in, and skilled at creating cosmetics. True to our mission, we are committed to adapting to the evolving market environment, swiftly identifying product trends, and striving to meet the needs of our clients and their customers.”
Liebecos has established a robust production and quality control system, capable of manufacturing only the highest quality products, backed by relentless investment in R&D and certifications like CGMP and GMP. On March 15, 2005, they were the 15th cosmetic manufacturer in the country to receive CGMP certification from the Korea Food and Drug Administration and have also attained the ISO22716 certification, an international standard for excellent cosmetic manufacturing and quality control.
The company takes pride in its superior quality management and differentiated production capacity, supported by large-scale facilities. With state-of-the-art equipment, they have developed a systematic process system, ensuring safe products and quality control by managing production, administration, storage, and distribution processes comprehensively.
Liebecos boasts the capability to produce over a million units per month across various product lines, including skincare, body care, hair care, base makeup, and functional cosmetics.
The R&D of Liebecos is managed by its corporate-affiliated research institute, which leverages long-accumulated know-how and advanced equipment to advance the science of cosmetics. They hold numerous patents for innovative ingredients effective in whitening, anti-aging, and preventing hair loss.
They are equipped to manufacture not only basic cosmetics, hair care, body care, base makeup, and functional cosmetics but also quasi-drugs. The company conducts new formulation development, formulation improvement, and stability tests based on personal care.
Liebecos has also been intensifying its R&D capabilities through relentless investment, including collaboration with academic institutions for technology-based development and joint research on new formulations and materials. In 2019, they signed an MOU with Daegu Catholic University for research on guava extracts and the development of cosmetic ingredients, effectively researching natural substances for cosmetics from a dermatological perspective.
Looking ahead, Liebecos plans to focus on developing formulations for international markets, improving systems to comply with global regulations, and expanding overseas marketing to attract various global brands and increase order volumes.
Liebecos declared its commitment to further solidify its position in the OEM and ODM market through continued research and development, equipment investment, and domestic and international sales, building on its 37 years of expertise and experience.
Media Contact
Company Name: LIEBECOS CO .,LTD
Contact Person: Tim
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Country: Korea
Website: https://www.liebecos.com/