Oats Industry
Summary:
- The global oats market size reached USD 5.5 Billion in 2023.
- The market is expected to reach USD 6.5 Billion by 2032, exhibiting a growth rate (CAGR) of 1.8% during 2024-2032.
- Russia leads the market, accounting for the largest oats market share.
- Flakes account for the majority of the market share in the product type segment due to the rising awareness about the health benefits associated with oats consumption.
- Feed-use represents the leading application segment.
- The rising consumer demand for healthy food options is a primary driver of the oats market.
- Increasing applications in the food and beverage (F&B) sector and the rising popularity of veganism are reshaping the oats market.
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Industry Trends and Drivers:
- Growing demand for healthy and nutritious foods:
The oats market is primarily driven by the increasing consumer focus on health and wellness. Oats are recognized for their high nutritional value, being rich in dietary fiber, vitamins, minerals, and antioxidants, which support heart health, digestion, and weight management. As consumers become more aware of the benefits of whole grains, oats have gained popularity as a versatile and nutritious option for breakfast and snacks. Moreover, the growing preference for clean-label products, where ingredients are minimally processed and free from artificial additives, is further propelling the demand for oats. This trend is particularly strong among health-conscious individuals and fitness enthusiasts who seek nutritious options for maintaining a balanced diet, facilitating market expansion.
- Growth of plant-based and vegan diets:
The increasing shift toward plant-based and vegan diets is significantly influencing the oats market. Oats are naturally plant-based and have become a staple in the diets of vegetarians and vegans, particularly as a source of fiber and protein. With the rise of veganism and flexitarian diets, more consumers are incorporating oats into their meals as an alternative to animal-based products. Oat-based beverages and snacks, such as oat milk, oat protein bars, and oat yogurts, are also experiencing growing demand as consumers seek plant-based alternatives to dairy. The popularity of these products is contributing substantially to industry expansion, with manufacturers expanding their portfolios to cater to this growing demographic.
- Expanding application of oats in food and beverage industry:
Oats are increasingly being used in a wide range of food and beverage applications, from breakfast cereals and baked goods to snacks and beverages, driving market expansion. The versatility of oats allows them to be incorporated into various products, such as granola, energy bars, cookies, and oat-based drinks. The trend of using oats as a base for functional and convenient food options has also heightened as more consumers seek quick, healthy, and ready-to-eat solutions. Additionally, the growing popularity of gluten-free diets has increased the demand for oats, which are naturally gluten-free and are often marketed as a safe grain option for those with gluten sensitivities.
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Oats Market Report Segmentation:
Breakup By Product Type:
- Flakes
- Flour
- Bran
- Others
Flakes account for the majority of shares due to the increasing consumer demand for convenient and ready-to-eat (RTE) breakfast options.
Breakup By Application:
- Food use
- Feed use
Feed-use exhibits a clear dominance due to the rising demand for livestock feed additives and supplements, particularly those promoting animal health and productivity.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Top Oats Market Leaders:
- Avena Foods Limited
- B&G Foods, Inc.
- Bagrrys India Limited
- Blue Lake Milling Pty Ltd. (CBH Group)
- Bob’s Red Mill Natural Foods
- Grain Millers, Inc.
- Kellogg Company
- Marico Limited
- Morning Foods Ltd.
- Nature’s Path Foods
- PepsiCo, Inc.
- Post Holdings, Inc., etc.
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