According to Arizton’s latest research report, the global board games market is growing at a CAGR 11.76% during 2023-2029.
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Report Scope:
Market Size (2029): $41.07 Billion
Market Size (2023): $21.07 Billion
CAGR (2023-2029): 11.76%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Product, Theme, Distribution Channel, and Geography
Geographical Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa
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Board games, engaging tabletop experiences involving movable pieces, and active participation continue to captivate people of all ages. These games, which blend elements of luck and strategy, offer not only entertainment but also valuable knowledge and learning opportunities. Known for reducing stress and strengthening relationships, board games are also instrumental in enhancing STEM skills. Rising consumer confidence and increased spending on leisure activities are fueling the growing demand for board games. As disposable incomes rise, so does expenditure on these games, with the millennial generation driving much of the interest. Millennials seek diverse and engaging entertainment options, making board games a popular choice.
The enthusiasm surrounding board games is further amplified by major conventions such as PAX Unplugged and Gen Con, as well as mega-events. These gatherings provide a platform for fans to interact with game designers and explore new titles, contributing to the market’s growth. Additionally, social media platforms and crowdfunding sites like Kickstarter are crucial for promoting new games, helping developers reach global audiences, and generating excitement before official releases.
The board games market is anticipated to maintain its strong presence in North America and the Asia-Pacific (APAC) region. Significant growth is also expected in Latin America and the Middle East & Africa. Vendors looking to capitalize on this trend can explore geographic expansion, both offline and online, as well as consider organic mergers and acquisitions and participation in board game conventions. However, the market faces challenges, including shifts in consumer behavior towards digital platforms, which may impact traditional board games. To remain competitive and sustain long-term success, vendors must focus on product differentiation and innovative strategies.
Watch Out for the Latest Key Developments in the Board Games Market
- On April 24, 2023, Hasbro and Mattel announced that they had entered into multi-year licensing agreements to create co-branded toys and games featuring some of their most popular brands. Hasbro, as part of the agreement, developed Barbie-branded Monopoly games, which launched in fall 2023. Meanwhile, Mattel produced Transformers-branded UNO games, released later that year, and Transformers-branded Hot Wheels vehicles, which debuted in early 2024.
- On March 13, 2023, Buffalo Games announced that it had completed the merger of EastPoint Sports into Buffalo Holding Corp., a subsidiary of Buffalo Games, on January 31, 2023. This merger expanded Buffalo Games’ market-leading family fun platform by adding EastPoint’s portfolio of outdoor and indoor recreational games, including cornhole, ladder ball, darts, and air hockey.
Which are the Top Companies in the Board Games Market?
Key Vendors
- Asmodee
- Hasbro
- Mattel
- Ravensburger
- Buffalo Games
- Company Profile
- Goliath
- Masters Traditional Games
- Gibson
- Rebellion
- CMON
- Simba Dickie Group
- North Star Games
- Spin Master
- Games Workshop
- Reggie
- IELLO
- HABA Familygroup
- Indie Boards and Cards
- PlayMonster
- Schmidt Spiele
- Usaopoly
- University Games
- Czech Games Edition
- Disney
- Bezier Games
- Clementoni
- Funko
- Grey Fox Games
- Panda Game Manufacturing
- Thames & Kosmos
Offline Distribution Channels Lead Global Board Games Market
The global board games market continues to be predominantly driven by offline distribution channels, which hold the largest market share. These traditional channels play a vital role in facilitating the discovery, purchase, and engagement of board games, proving essential to the industry’s success.
Specialty game stores, toy stores, department stores, hobby and craft stores, and supermarkets collectively contribute to the robust offline market landscape. Specialty game stores, which are particularly prevalent in North America, Europe, and Asia, offer dedicated spaces for board game enthusiasts. In the United States, GameStop and independent game shops are notable players, while in Europe, Thalia in Germany, and Fnac in France serve as key retail outlets.
Toy stores also play a significant role, introducing board games to younger audiences and families, often driving sales through seasonal promotions. Despite not being primarily focused on toys or games, supermarkets such as Tesco in the UK, Carrefour in France, and Walmart globally carry a selection of board games. These supermarkets leverage the convenience of integrating board games into regular grocery shopping and competitive pricing, making them an unexpectedly effective sales channel.
The continued prominence of offline channels underscores their importance in the board games market, offering diverse options for consumers and contributing to the industry’s ongoing growth.
Market Segmentation & Forecast
Product
- Puzzles
- Tabletop
- Collectible Card Games
- Card & Dice Games
- Miniature Games
- RPG Board Games
Theme
- Educational Board Games
- Strategy & War Board Games
- Fantasy Board Games
- Sports Board Games
- Other Board Games
Distribution Channel
- Offline
- Online
Geography
- North America
- The U.S.
- Canada
- APAC
- Japan
- China
- India
- Indonesia
- Australia
- South Korea
- Europe
- Germany
- The U.K.
- France
- Italy
- Sweden
- Russia
- Latin America
- Brazil
- Mexico
- Columbia
- Argentina
- Middle East & Africa
- Turkey
- South Africa
- Saudi Arabia
- The UAE
In a nutshell, the Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the board games market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/global-board-games-market-industry-analysis-2024
Market Estimation Caveats
- Market size has been estimated based on manufacturer
- Forecasted market figures are based on current or nominal value
- Current or Nominal Value: Inflation has not been factored while forecasting the market figures.
What Key Findings Will Our Research Analysis Reveal?
How big is the global board games market?
What is the growth rate of the global board games market?
What are the key drivers of the global board games market?
Which region dominates the global board games market?
Who are the major players in the global board games market?
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