The 32nd China International Bicycle Fair (CHINA CYCLE 2024 in abbreviation), with the theme “New Track, New Power, New Journey,” has been grandly held from May 5th to 8th, 2024 at Shanghai New International Expo Center. Recently, China Cycle 2024 provided its International Bicycle Exhibition Analysis.
I. The popularity of CHINA CYCLE continues to rise
Despite the huge pressure from domestic and foreign markets this year, CHINA CYCLE this year was still very popular.
1. Exhibition Scale
The total exhibition area of CHINA CYCLE 2024 is 150,000 ㎡. There are 12 indoor exhibition halls and 1 outdoor exhibition hall together with outdoor test ride and activity areas.
2. Participating Countries and Regions
1,460 exhibitors participated in CHINA CYCLE 2024 with 7,360 booths, including many leading enterprises in the two wheel industry. Among them are 109 overseas exhibitors with 621 booths from 23 countries and regions, including Germany, Belgium, France, United Kingdom, Italy, the Netherlands, Denmark, Spain, Portugal, Slovakia, Slovenia, Russia, the United States, New Zealand, Japan, South Korea, India, Pakistan, Sri Lanka, Israel, Singapore, Taiwan Province and Hong Kong S.A.R. etc.
3. Visitor Data
The total number of visitor is 141,266 (including 126,262 domestic visitors and 15,004 overseas visitors), the total number of entrance is 192,941 person times. Overseas visitors are from 133 countries and regions. Top ten are India, Russia, South Korea, Japan, the United States, Thailand, Malaysia, Brazil, Indonesia and Australia.
II. A variety of Fashion Events
CHINA CYCLE 2024 has many concurrent activities, such as the meeting between both sides of the Taiwan Straits, the working conference of the bicycle parts professional technical committee of China bicycle association, the international sourcing meeting, the online trade matching meeting, the creative demonstration exhibition, the demonstration exhibition of industry transformation and upgrading etc.In addition, the organizing committee has also elaborately provided a variety of interactive activities for the visitors, such as E-sports championship, electric assisted bicycle test riding, children’s bike riding, bicycle market, etc. They have attracted many exhibitors and visitors. Otherwise, many exhibitors have also held a variety of activities in their respective exhibition areas, such as e-bike competitions, cycling culture quizzes, brand knowledge quizzes, etc. These activities combining bicycle culture with fitness and environmental protection have become a beautiful landscape and brought many highlights and charm to CHINA CYCLE.
The bicycle market was set up for the first time this year. It is not only a display of products, but also a story about lifestyle. Every visitor could further understand the connotation and charm of bicycles by on-site activities like situational experience and interactive communication. The representatives from dozens of clubs and enthusiast groups gathered at the market to jointly create a space for making friends and showing talents by bicycles. With them the visitors could embark on a journey to explore the new world of fashionable cycling.
In recent years, a large area for E-bikes test riding has been set aside in the fair. E-bike has become the first choice for cyclists abroad, especially in Europe and the United States, because it can be for both commuting and fitness, particularly for riding on a distance of about 10 km or on a sloped road. In China, E-bike is still in the popularization stage. In order to let more enthusiasts know about this fashionable vehicle, the organizing committee spared no effort to promote it and continued to set up experience space for test riding.
III. Adding exhibition halls to meet the needs of enterprises
The organizing committee decided to expand the exhibition area, namely added two new exhibition halls based on the summary and analysis to meet the display needs of enterprises. In the face of the enterprises’ enthusiasm to participate in the fair, the organizing committee communicated actively and tried the best to solve the booths problem for exhibitors. The new exhibition hall W5 introduced the theme of E-motorcycles, which attracted the attention of a large number of visitors. It took another step forward to meet the market demand and complete the two-wheel product display section. Before the fair, the organizing committee coordinated with many parties and added exhibition hall S outside the venue to meet the needs of exhibitors as much as possible. Finally, 12 thematic exhibition halls (Halls E1-E7, Halls W1-W5) and 1 outdoor exhibition hall (Hall S) were opened.
IV. Active communication to provide conditions for enterprises to go overseas
At CHINA CYCLE, export has always been one of the main purposes of enterprises’ participation. In the last few years, due to the impact of the epidemic, the number of overseas visitors was limited. In order to change this unfavorable situation as soon as possible, the organizing committee took multiple measures to match cross-border trade as much as possible: first, it held the international sourcing meeting for three straight years, combining online and on-site and with multiple interactive scenarios to meet the trade negotiations with different forms of procurement needs. Second, it cooperated with main global media platforms to spread the exhibition information to the world. Third, it promoted by personal media platforms to make an impact and attract global professional buyers to visit the fair. Fourth, it invited global industry organizations to participate in the fair as a group, and invited nearly 100 overseas buyers (mainly the overseas buyers resident in China from the Middle East, Africa, South America, Japan, South Korea, Southeast Asia, etc.) to the site.
V. Focus on innovation, highlight scientific and technological achievements
CHINA CYCLE is a weathervane for the development of the bicycle industry and a window for enterprises to test and display the new products. Many industry-leading technology products can be seen at the fair, such as: intelligent, new functions, products with new materials, etc. These products have or are about to enter the consumer market to play a leading role in market development and upgrading.
As the star event of the fair, 2024 CHINA CYCLE “Creative Demonstration Exhibition” became the focus with 15 gold and 55 excellent award products which stood out from more than 200 participating products. Since its inception, the “Creative Demonstration Exhibition” has been the focus of the industry for 14 consecutive years with its unique charm. Each CHINA CYCLE attracts more than 100 innovative products to sign up and compete to show their talents on this stage. This year, a review area of award-winning products over the years was specially set up, so that the visitors can take a look at the top products in the industry over the past decade. Many visitors stopped in front of the exhibition to watch and take photos in order to provide reference for the future development. The “Creative Demonstration Exhibition” not only shows the peak of product innovation in the bicycle and E-bikes industry, but also proves the amazing transformation strength of the scientific and technological achievements.
Attaching importance to the scientific and technological content of the fair, leading with science and technology, helping the industry continuously innovate and progress have become the important tasks in organizing a successful CHINA CYCLE.
VI. Data Analysis
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Country: China
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