Pioneering a New Era of University Advertising: Nickelytics and Starship Robots Partnership Launches at Two US Campuses

Adtech mobility company Nickelytics launches next-generation OOH campaign together with Starship Technologies, the world’s leading provider of autonomous delivery services.

Tampa, Florida – Nickelytics, a leading venture-backed B2B adtech startup, announced a new partnership with Starship Technologies, the world’s leading provider of autonomous delivery services. This new partnership expands the company’s work in robotics by launching a transformative advertising campaign on two campuses where Starship operates, the University of Utah and UCLA.

This alliance paves the way for brands and advertisers to connect directly with the student population, integrating seamlessly into their daily lives, with the goal of expanding to all 50 campuses that Starship serves. Starship Technologies operates at 80 global locations and has completed more than 6 million deliveries.

To pilot this partnership, Nickelytics and Starship are supporting the national “Love, Your Mind” campaign with a six-week deployment of autonomous delivery vehicles, beginning March 25. “Love, Your Mind” was developed by Huntsman Mental Health Institute and the Ad Council to create a society that is more open, accepting, and proactive when it comes to mental health. The campaign PSAs (public service advertisements) remind everyone to nurture their relationship with their mind, and direct to LoveYourMindToday.org for free mental health resources.

More than 60% of college students report experiencing mental health challenges, a significant increase since 2013. The delivery of “Love, Your Mind” out-of-home (OOH) advertising through Nickelytics and Starship’s autonomous robots will reach students directly on campus to encourage them to prioritize their mental health.

“Our partnership with Starship Technologies marks a thrilling advance into the future of advertising,” said Judah Longgrear, co-founder and CEO of Nickelytics. “This collaboration, especially with campaigns like ‘Love, Your Mind’, breaks the mold of traditional marketing. We’re not just delivering ads – we’re fostering meaningful connections and enhancing the student experience, particularly with such significant messages.”

“We are excited to partner with Nickelytics on this important endeavor,” said Chris Neider, VP of business development at Starship Technologies. “This collaboration is about creating meaningful interactions in the daily lives of students. The ‘Love, Your Mind’ campaign aligns perfectly with our mission to leverage cutting-edge technology for socially impactful initiatives. By integrating our autonomous delivery services with Nickelytics’ innovative advertising approach, we are setting a new standard for how technology can support mental health awareness and education in university communities. We believe this partnership will open up new possibilities for how brands can connect with their audiences in deeply resonant and responsible ways.”

“As part of the University of Utah, we are proud to share the resources of our ‘Love, Your Mind’ campaign with our university community,” said Dr. William A. Smith, professor, University of Utah college of Education and Huntsman Mental Health Institute. “Whether we are students, faculty, or staff, our minds deserve our love and care, and this partnership will allow us to open up more conversations about mental health on campus and beyond.”

“This partnership is the perfect example of how the Ad Council taps the power of advertising, media and technology to take on the most critical issues facing our country,” said Laurie Keith, VP, emerging media & technology at the Ad Council. “Through the innovative use of robotics, we’re supporting students’ mental health by reaching them where they are and sharing our message in a memorable and unmissable way.”

To learn more about how Nickelytics and Starship Technologies are partnering, please visit nickelytics.com. To explore free mental health resources, visit LoveYourMind.org