As we advance towards the end of 2024 – a year marked by the acceleration of digitalization and changing consumer habits – we can look back at some emerging trends within the US entertainment industry. Most notably, there is a distinct decline of creativity as studios fall into the habit of producing sequels in lieu of generating new consumer content, while AI is playing an increasingly larger role, infiltrating into the fields of entertainment creation and content distribution. Lastly, online micro-series – an emerging niche market – has witness an explosion in 2024, with its revenue increasing dozens of times compared to that in 2023.
Data.ai indicates that in 2024, the US ranked first in both the download volume and application revenue of micro-series apps in both the global Apple and Android app stores. This trend is likely due to the great importance Americans attach to the consumption of sports, movies, and entertainment, among other items. In recent years, influenced by the growth of technological innovation and social media, there has been a trend of diversification and digitalization. It is within this context that micro-series have captured people’s demand for instant entertainment in a modern fast-paced life, becoming a new industry benchmark.
2024 saw an unsuspecting dark horse in the US IOS app store – micro-series platform Dramabox, which has seen the success of multiple hit shows. Indeed, it seems Dramabox has already become a loved and recognized fixture by many within the American market, with the app often ranking in the top five within the free download charts of Apple IOS and Android Google Play app stores.
If we take American consumers’ preferences as the weathervane for future trends, its perhaps not a surprise that micro-series have also been warmly welcomed in other countries and regions. This global trend has led to the entertainment platform – Dramabox app, covering more than 200 countries and regions around the world as of October 2024. With more than 1,000 micro-series launched, a cumulative number of registered users reaching 90 million, monthly active users reaching 30 million, and both the global total daily active users and the total revenue ranking first in the field of micro-series, this is an impressive feat.
Google Play’s ‘Best of 2024’ list – selected by the Google Play Store Team and determined by the usage of users in various places – also confirms Dramabox’s high-flying performance. In consolidating this success, Dramabox was recently awarded the 2024 Annual Best Entertainment App on Google Play in multiple countries.
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