GWM，the leading Chinese automotive brand released the HOME+CARE strategy while showcasing its TANK 700 and second Gen H9 featuring off-road technology at the Jeddah Motor Show, aiming to deepen its global development and realize its ecological expansion in the region.
Parker Shi, President of GWM International, released the strategy of HOME+CARE. “HOME” symbolizes GWM’s dedication to making the Middle East a part of the brand’s extended global family. Meanwhile, “CARE” represents GWM’s promise to deliver good service as well as good products.
GWM released the HOME+CARE strategy
HOME is an acronym that represents GWM’s spirit of taking root in the Middle East. Each letter has a different connotation. “H”-(Heart). “O” represents Outstanding product quality. “M”-(Multiformity), reflects the company’s efforts to provide a full range of vehicles that meet diverse user needs across all powertrains, all categories and all levels. “E“ means enjoyment through experience.
As the flagship models of GWM, the TANK 700 and GWM HAVAL H9 have got global attention since its debut in China. At the Jeddah Motor Show, the 2 models of off-road technology, i.e. the Hi4-T were showcased. Thanks to the class-leading 3.0T V6 and 9HAT electrified powertrain. The TANK 700 can output 385kW power and 850N.m torque like the king of beast.
The second Gen GWM HAVAL H9 pictures another scenario for family users. Equipped with the 2.0T gasoline+8AT golden power combination，TOD Intelligent 4WD and mechanical locking are standard option, realizing seamless switching from 0-100% torque. The new generation of HAVAL H9 comes with its super solid body frame, which is made up of for 99% high-strength steel, making the whole vehicle more reliable and safe. The long list of safety features makes it a perfect tool to guard families who love outdoor life.
As GWM continues to grow its footprint in the Middle East, it remains dedicated to the mission of “With the Middle East, for the Middle East.” Through its innovative products, dedication to service, and commitment to creating an enjoyable driving experience, GWM is well-positioned to become a leader in the Middle Eastern automotive market as a leading global brand. By cultivating strong relationships with users, partners, and communities, GWM is not just building a brand – it is building a community that is going with more tech, more style, more experience and more love for its 14 million users worldwide, with more generations to come.
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