The non-thermal pasteurization market size is projected to expand from USD 2.3 billion in 2023 to USD 5.7 billion by 2028, achieving a compound annual growth rate (CAGR) of 20.0% over the forecast period. This surge in market growth is being fueled by the rising demand for healthier, minimally processed ready-to-eat foods, particularly in developed countries. Non-thermal pasteurization utilizes innovative processing techniques that differ from traditional heat-based methods. Unlike conventional thermal pasteurization, which can alter a product’s flavor, color, texture, and nutritional content, non-thermal methods maintain the food’s original qualities with little to no changes.
Non-thermal Pasteurization Market Trends
The non-thermal pasteurization market is witnessing notable trends driven by consumer demand for food safety, quality, and extended shelf life without compromising nutritional value. Here are some key trends in this market:
Growing Demand for Food Safety: With increasing concerns about foodborne illnesses, non-thermal pasteurization methods, such as High-Pressure Processing (HPP) and Pulse Electric Field (PEF), are gaining traction as effective ways to ensure food safety while maintaining quality.
Clean Label Products: Consumers are increasingly seeking clean label products, leading to a rise in non-thermal pasteurization techniques that avoid additives and preservatives. This trend supports the market for natural and minimally processed foods.
Innovations in Technology: Advances in non-thermal pasteurization technologies are improving efficiency and effectiveness. Innovations in HPP, for example, are expanding the types of food that can be processed, including ready-to-eat meals and beverages.
Sustainability Initiatives: Non-thermal pasteurization methods are often more energy-efficient than traditional thermal methods, aligning with sustainability goals. Companies are adopting these processes to reduce their environmental impact.
Increased Shelf Life: Non-thermal pasteurization extends the shelf life of products without the need for refrigeration, making them more appealing to both consumers and retailers. This is particularly beneficial for ready-to-eat meals and juice products.
Expansion into New Markets: The non-thermal pasteurization market is expanding beyond traditional applications. New sectors, such as plant-based foods and health supplements, are increasingly utilizing these techniques to enhance product safety and quality.
Regulatory Support: Governments and regulatory bodies are increasingly recognizing non-thermal pasteurization methods as viable alternatives to traditional thermal pasteurization, further encouraging their adoption in the food industry.
Consumer Awareness and Education: As consumers become more informed about food processing methods, there is a growing demand for transparency and education about non-thermal pasteurization, driving companies to highlight these methods in their marketing strategies.
Investment in Research and Development: Companies are investing in R&D to improve non-thermal pasteurization techniques, optimize processes, and explore new applications. This is leading to enhanced product offerings and a broader market presence.
Non-thermal Pasteurization Market Drivers: Rise in the demands for Meat, Poultry and dairy food
Meat, poultry, and dairy products are key applications for food and beverage processing equipment. The rising consumption of protein-rich foods, frozen meats, fruits, vegetables, and the growing preference for healthier options in developed nations are fueling the need for increased food production. This surge in demand for various food products is, in turn, boosting the need for non-thermal pasteurization equipment in food processing. Non-thermal pasteurization methods have gained popularity, driven by the increasing demand for meat, poultry, and dairy products. According to the U.S. Department of Agriculture (USDA), red meat and poultry production in the U.S. has steadily grown over the last decade. Furthermore, the dairy industry’s demand for diverse equipment for various applications continues to support the growth of the non-thermal pasteurization market.
Non-thermal Pasteurization Market Opportunities: Increase in the government support in food processing machinery and equipments.
The global food processing machinery and equipment market is experiencing rapid growth, driven by increasing consumer demand for food and beverage products. Governments in countries like the US, UK, Japan, and China are making significant investments to advance food processing technologies. One such innovation, non-thermal pasteurization, effectively reduces microorganisms and extends the shelf life of food and beverages. In the UK, a new center in the Northwest will provide food and drink companies with access to state-of-the-art equipment and expertise. This investment aims to boost sustainability and enhance the global competitiveness of the UK’s food and drink industry by fostering the adoption of advanced technologies to improve food safety and quality.
Rising Popularity of Ready-to-Eat Foods Expected to Propel Demand for Non-Thermal Pasteurization Market
The fast-paced lifestyles of today’s consumers, coupled with a growing elderly population, are fueling the demand for ready meals that are convenient, quick to prepare, and require minimal cooking. This trend has increased the need for non-thermal pasteurization techniques, which enhance the safety and shelf life of ready meals while preserving their nutritional value and quality.
As consumer preferences shift towards easy-to-prepare meal options, the food industry is responding by investing in non-thermal pasteurization methods to meet this growing demand.
Rising Demand for Healthier Food to Propel Market Growth in North America During the Forecast Period.
The non-thermal pasteurization market in Mexico has seen significant growth in recent years, driven by increasing consumer demand for fresh and minimally processed food products, as well as regulatory changes aimed at improving food safety. The Mexican government has implemented measures to regulate non-thermal pasteurization techniques. In 2020, the National Service of Agri-Food Health, Safety, and Quality (SENASICA) updated its regulations regarding food additives and processing aids, introducing guidelines specifically for non-thermal pasteurization methods.
This market growth is primarily due to consumers’ desire for healthier and safer food options, along with government initiatives promoting the adoption of non-thermal technologies in the food industry. Techniques such as High Pressure Processing (HPP), Pulsed Electric Field (PEF), and UV radiation are becoming increasingly popular in Mexico, as evidenced by recent partnerships and advancements in regulatory frameworks.
Top Non-thermal Pasteurization Companies:
The key players in this market include JBT Corporation (US), Hiperbaric (Spain), Thyssenkrupp AG (Germany), Kobelco Construction Machinery Ltd. (Japan), Lyras (Denmark), Syntegon (Germany), Multivac (Germany), Stansted Fluid Power Ltd. (UK), Pulsemaster (Netherlands), Elea (Germany), Symbios Technologies (US), Clextral (France), Dukane (US), FresherTech (China) and Nordion (Canada). The study includes an in-depth competitive analysis of these key players in the Non-thermal pasteurization market with their company profiles, recent developments, and key market strategies.
JBT Corporation is one of the leading global technology solutions providers to high-value segments of the air transportation and food processing industries. The company is involved in designing, manufacturing, testing, and servicing technologically sophisticated systems and products. JBT operates through its two major business segments, including JBT FoodTech and JBT AeroTech. JBT offers a range of non-thermal pasteurization technologies including high-pressure processing (HPP) and pulsed electric field (PEF) systems. The global presence of the company allows it to serve customer base in different geographic regions with a solution to meet their needs. The company has global presence in operations North America, South America, Europe, Asia and Australia. It has sales and service offices located in more than 25 countries around the world.
Hiperbaric company is specialized in the design, manufacturing and marketing of industrial equipment for high-pressure technologies for food and beverages with industrial machinery installed globally. Hiperbaric caters to several industries, including meat, seafood, vegetable, and dairy. It provides technological solutions for natural, fresh, safe, and ready-to-eat food products. The company’s machines are used by food and beverage manufacturers to process a wide range of products, including juices, meats, seafood, dairy, and ready-to-eat meals. Hiperbaric operates its business in over 50 countries in various regions such as Europe, North America, South America, Asia Pacific, and Oceania.
Thyssenkrupp AG is a leading company that provides a wide range of industrial products and services, including non-thermal pasteurization solutions for the food industry. The company operates their business in six segments that includes Materials Services, Industrial Components, Automotive Technology, Steel Europe, Marine Systems, and Multi Tracks. Thyssenkrupp operates its non-thermal pasteurization business as a part of its broader food processing solutions segment. The company’s non-thermal pasteurization solutions are offered through its subsidiary company Thyssenkrupp Food Processing Equipment, Germany.
Key Questions Addressed by the Non-thermal Pasteurization Market Report:
Which region is projected to account for the largest share in the Non-thermal pasteurization market?
What is the current size of the global Non-thermal pasteurization market?
Which are the key players in the market, and how intense is the competition?
Which technique is projected to account for the largest share of the Non-thermal pasteurization market?
Which application is projected to account for the largest share of the Non-thermal pasteurization market?
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