In the national foot care industry, there is a remarkable phenomenon: one in every three foot care specialists comes from Ziyang County, a land renowned for its exceptional foot care techniques. Ziyang County not only attracts attention for its rich heritage in foot care but has also become synonymous with the transmission and innovation of these skills, thanks to the rise of outstanding brands like Zheng Yuanyuan. As the inheritor of the “Zheng Family Traditional Foot Care Technique,” passed down through six generations since the late Qing Dynasty, Zheng Yuanyuan carries the dual responsibility of promoting the local foot care industry and bringing this ancient craft to the global stage.
On October 10, the global strategy launch conference for Ziyang foot care skills and the overseas market kickoff ceremony for Yuanyuan Group concluded successfully, marking the official internationalization of Ziyang’s foot care industry and the Zheng Yuanyuan brand. This international strategy opens new employment opportunities for foot care specialists in Ziyang and across the nation, providing strong support for addressing social employment challenges.
Since 2014, the Ziyang County government and Yuanyuan Group have collaborated to create an innovative model of “government-led + enterprise operation + base training + targeted employment,” jointly promoting the development of the foot care industry. Utilizing its advantages in training resources and market positions, Yuanyuan Group ensures a quality training environment supported by the government, offering trainees a free training policy that includes “three guarantees, two exemptions, and one subsidy.” After ten years of joint efforts, they have successfully trained tens of thousands of foot care specialists, significantly boosting the thriving development of Ziyang’s foot care industry.
Today, Ziyang foot care has become a nationally recognized labor brand, with professionals not only distributed throughout the country but also making their way onto the global stage. According to the latest statistics, as of April 2024, Ziyang County has over 130 foot care enterprises and more than 21,000 foot care shops, creating employment for over 100,000 people. This achievement not only injects strong momentum into Ziyang’s economic development but also provides valuable experience and examples for addressing social employment issues. Looking ahead, the Ziyang foot care industry chain aims to develop a complete industrial structure of “growing herbs on the mountain, building factories below, and opening shops beyond,” further invigorating the local economy and continually driving employment growth, contributing to rural revitalization and comprehensive economic and social development.
Yuanyuan Group has brought significant changes to Ziyang’s employment market and set a benchmark for talent cultivation in the entire foot care industry. The group adheres to the philosophy of “motivating others, helping others, and achieving others,” committed to enabling every ordinary person without education, skills, funds, or connections to achieve a turnaround in their life through Yuanyuan Group. By implementing an efficient distribution mechanism, employee stock ownership plans, and a guaranteed salary system, the Zheng Yuanyuan brand provides ample growth opportunities and substantial income for foot care specialists. Statistics show that in 2023, the average monthly salary of Yuanyuan Group employees reached 8,649 yuan, with many achieving annual salaries of over one million or even five million yuan.
Additionally, Yuanyuan Group places great importance on the comprehensive development of its employees, making talent cultivation a strategic priority. Through platforms like the Yuanyuan Skill Training School and Yuanyuan Business School, the group employs various methods, including centralized training, online teaching, and mentorship, to enhance employees’ professional skills and service levels. These initiatives not only provide robust support for employees’ career development but also continuously supply high-quality talent to the entire chain industry, significantly promoting the healthy development of the sector.
In this broad developmental journey, the Ziyang County government will adopt a more open stance, collaborating with leading companies like Yuanyuan Group to jointly outline a new blueprint for the extension and upgrade of the foot care industry chain. The goal is to establish a comprehensive industry chain model integrating skill training, employment services, industrial upgrades, and cultural heritage, creating a bridge to success and dreams for practitioners. By continuously optimizing the training system and introducing advanced educational concepts and technologies, Ziyang will offer richer and more diverse training and development opportunities for the youth aspiring to enter the foot care industry, helping them find their dream stage in this intersection of tradition and modernity.
The globalization journey of Ziyang’s foot care industry chain is not only a unique showcase of the charm of a national brand but also a powerful dissemination of the Chinese foot care art. It injects new vitality into the global employment market and builds a broader platform for foot care practitioners worldwide. With the joint efforts of the Ziyang County government and excellent enterprises like Yuanyuan Group, the Ziyang foot care brand will not only thrive in the domestic market but also shine on the international stage, becoming a bright emblem of Chinese culture and contributing unique wisdom and strength to global cultural exchange and integration.
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Company Name: Yuanyuan Group
Contact Person: ZhangQian
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Country: China
Website: http://www.zhengyuanyuan.com.cn/