Former McKinsey Consultant Introduces Hype AI: Bringing Enterprise-Level Marketing to Businesses of All Sizes

Venture provides small brands AI powered tools to compete with industry giants

SAN FRANCISCO – Oct 7, 2024 – Hype AI today announced the launch of its multi-faceted marketing platform, which leverages artificial intelligence (AI) to enable businesses of all sizes to craft high-impact content and foster intuitive brand growth. With Hype AI, brands can quickly create professional grade marketing strategies, new product concepts, competitive analysis, social media messages, blog posts and design print and outdoor advertising—all in-house. The platform’s tools improve the efficiency of the marketing process, ensuring brand consistency and driving better audience engagement.

“Our vision from the start has been to level the playing field for businesses everywhere,” explained Chris Curtis, Hype AI’s Founder and CEO. “We’re about making marketing accessible, intuitive, and powerful for everyone, from startups to global enterprises. Our platform retains key information about your brand, products, and audience, ensuring that all content generated stays true to your brand identity and resonates with your target market. From the outset, we listened to marketers describe their daily struggles competing with brands that had 10x their budget in a fast-paced market.”

This vision resulted in Hype AI, which solves these challenges while also inspiring creativity and innovation. The platform empowers marketers to take control of their brand’s narrative, using AI to amplify their efforts and achieve results that were once out of reach. “Hype AI equips you with everything you need to manage multiple aspects of your marketing independently,” Curtis added. The company is already working with several leading brands.

The platform’s focus is on improving efficiency, ensuring brand consistency, and driving better engagement with audiences. Its evolving toolset now includes HypeStudio, which uses generative AI (GenAI) to create custom content, visuals and written content, HypeChat, which provides real-time expert interactions, and customer research, and HypeSpy, which performs competitor analysis.

Hype AI will create content for, and easily collaborate with, a brand’s agency partners and freelancers to support brand identity and image. The platform helps marketers in key roles work smarter and more productively:

• CMOs and Marketers can streamline workflow and reduce dependency on third parties

• Innovation managers can conduct research and develop new product concepts

• Social Media Managers can design more effective high conversion posts

• Email marketers can produce more engaging messages

Curtis added, “Harnessing AI in the planning and production process helps our customers save up to 90% in costs, compared to hiring an agency or a freelancer.”

Curtis is a former marketing executive at Anheuser-Busch InBev and management consultant at McKinsey & Company. Growing up in the small town of Fordland, Missouri, Curtis learned the value of hard work and innovation from his entrepreneurial family. As he put it, “At 15, I was grilling burgers at my local Burger King. By 30, I was creating Super Bowl ads for Anheuser-Busch. The lessons I learned along the way are what drove me to create Hype AI for every business.”

For more information visit https://www.gethype.ai/

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Website: https://www.gethype.ai/