Set up in collaboration with the co-founders of mobile game developer Voodoo; aura was born out of an increasing demand for simple yet personalized health solutions. The founders did not want to be constrained by a rigid healthcare model, so they envisioned a service that integrates high-tech tools with modern medicine. Consequently, aura can provide more than 100 comprehensive health assessments, including advanced blood work, cognitive tests, and imaging, all within 60 minutes.
“aura’s protocols are grounded in solid medical evidence. We’ve designed a health check that strikes the right balance, avoiding unnecessary tests while offering actionable insights to optimize health outcomes,” said Dr. F. Perry Wilson, an associate professor at Yale University and advisor to aura’s medical board.
aura’s service is for people who want to follow a proactive approach to their health and avoid the stress of doctor visits. For a starting price of $800, New Yorkers can receive a thorough health assessment that exceeds the standard annual physical check-up. The service analyzes six critical components of health: arterial, cognitive, cancer risk, physical, mental, and sexual and reproductive health.
In what way does aura change the traditional healthcare model? A user-friendly digital portal gives customers a personalized wellness plan after the first health check-up. The service offers a secure chat with doctors and easy access to clinical recommendations. Members can get regular treatment, plan follow-up visits, and monitor their overall health for only $30 monthly.
The rollout of aura is timely as we enter a period in which the significance of preventative healthcare is at an all-time high. According to the Centers for Disease Control and Prevention (CDC), chronic diseases affect more than 129 million American citizens, but only 5% of adults receive all the necessary preventative care services. aura fills this gap by giving busy New Yorkers a clear and complete way to stay on top of their health care.
aura’s CEO and co-founder, Laetitia Payan, emphasizes the importance of convenience in healthcare. “We built the healthcare system we wanted for ourselves. As a working mother, I understand how challenging it can be to prioritize health. aura makes it simple by delivering a thorough and convenient service that empowers individuals to take control of their wellness,” said Payan.
With $11M in initial funding, aura is in a position to grow from New York, bringing its revolutionary service to other cities all over the US. Along with the evolution of health care, aura is the forerunner of this shift, providing a disruptive solution for health and wellness.
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Company Name: Aura
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Website: https://www.aura.care