The probiotics market size is estimated to be valued at USD 71.2 billion in 2024 and is projected to reach USD 105.7 billion by 2029, recording a CAGR of 8.2%. This growth is primarily attributed to a confluence of factors. Rising consumer awareness of gut health’s link to overall well-being and a growing preference for preventive healthcare are key drivers. Additionally, innovation in delivery methods and targeted strains promises exciting future growth.
The expanding business has offered lucrative business opportunities to the players who are operating in the market segments. For instance, in October 2023, Probi (Sweden) unveiled synbiotic solutions in collaboration with Clasado (UK) at Supply Side West. Launching Bimuno GOS with Probi Defendum and Probi Digestis , these innovations signify a strategic leap into the burgeoning synbiotics sector. This milestone underscores Probi’s commitment to evidence-based advancements in digestive and immune health. Other major players, such as ADM (US), expand its international distribution partnership with Nutramax, bolstering their presence in the probiotics market. ADM Protexin now oversees Nutramax brands in Europe and select Asia Pacific markets, aiming for further global expansion. This strategic move enhances access to Nutramax’s renowned pet health solutions. The deal underscores ADM’s commitment to quality and animal welfare.
The overall probiotics market is classified as a fragmented market, with the Major players, namely Nestlé (Switzerland), ADM (US), International Flavors & Fragrances Inc. (US), Yakult Honsha Co., Ltd. (Japan), and Meiji Holdings Co., Ltd. (Japan), occupying 12–24% of the market share.
Probiotics Market Drivers: Health benefits Asserted with probiotic-fortified foods
Health awareness among consumers is on the rise, and most consumers are constantly in search of healthy food products for daily consumption. Probiotics have provided strong health benefits, more specifically to the human digestive system. In Europe, the dairy sector is the most developed segment of the market. Probiotic yogurts and fermented milk that are sold in a convenient “daily dose and small pack” format are the most widely used. Consumer acceptance of probiotic-containing products varies greatly across Europe. For instance, in August 2021, Müller launched its first stand-alone yogurt brand in the UK called Gut Glory. The new range will be available in pack sizes of 450g and 125g packs. In addition to this, the Food and Agriculture Organization of the United Nations (FAO) has concluded the solid demand for dairy products, such as cheese and yogurt, globally. International trade in cheese products reached 2.8 million tons in 2020, sustaining the expansion for a fifth consecutive year by 4.1%, underpinned by the continued solid import demand by several countries, especially the Russian Federation, Iraq, China, and the Republic of Korea.
Probiotics Market Opportunities: Replacement of pharmaceutical agents by probiotics
The rising demand for probiotics underscores consumers’ preference for products with established health benefits. As evidence of probiotics’ positive impact on health continues to accumulate, consumer expectations regarding these products have grown. This trend towards seeking safe, natural, and cost-effective alternatives to pharmaceuticals has prompted the exploration of probiotics’ potential as pharmaceutical agents. The efficacy of probiotics in this context appears to depend on the specific strain and dosage used. Clinical trials have demonstrated that probiotics have the potential to treat various human disorders, particularly those affecting the gastrointestinal (GI) tract. Incorporating probiotic-rich fermented dairy products into diets has shown promise in addressing specific clinical conditions, including antibiotic-associated diarrhea, rotavirus-associated diarrhea, inflammatory bowel disease, irritable bowel syndrome (IBS), allergic diseases, cancer, Helicobacter pylori infection, and lactose intolerance.
As per the research paper published by National Center for Biotechnology Information, probiotics have demonstrated high potential to treat and prevent various diseases such as neurodegenerative disorders, cancers, cardiovascular diseases, and inflammatory diseases. In addition, probiotics are also effective against multidrug-resistant pathogens and help maintain a balanced gut microbiota ecosystem.
By Product type, the Functional Food & beverages segment accounts for the highest market share Probiotics market during the forecast period.
Consumer demand for convenient and proactive wellness solutions has propelled the popularity of probiotic-fortified products like yogurts, kefir, kombucha, and fortified beverages, which offer an easy and enjoyable way to incorporate probiotics into daily routines. These products align well with the rising trend of preventive healthcare, catering to consumers seeking to maintain their health and well-being proactively. The segment benefits from continuous innovation and diversification, with manufacturers introducing a wide range of new probiotic-infused products to meet diverse taste preferences and dietary needs. This includes offerings such as probiotic-infused waters, shots, snack bars, and chocolates, catering to various consumer demographics and lifestyle choices, including vegan and lactose-free diets. As consumers increasingly seek personalized solutions for their health concerns, the segment is poised to further expand through tailored probiotic formulations designed to address specific digestive issues or mental health concerns, emphasizing the importance of personalization in driving market growth.
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By End User, the Human segment accounts for a significant market share in the Probiotics market.
This segment benefits from a multifaceted approach that encompasses growing awareness of gut health among the public, underscored by a 2022 IFIC survey revealing that 24% of respondents prioritize digestive health in their overall well-being. Additionally, with 32% of respondents actively seeking out probiotics and 60% of those consumers integrating them into their daily routine, there is a palpable demand for probiotic products tailored to human health needs, including digestive support, immune enhancement, and mental well-being. Furthermore, the human probiotics market thrives on a continuous stream of product innovation, evidenced by the emergence of personalized formulations targeting specific health concerns and innovative delivery methods such as chewable tablets. This innovative spirit extends to exploring psychobiotic strains for mental health benefits, highlighting the dynamic nature of the market.
Increased awareness of gut microbiome and aging population are key drivers in Asia-Pacific probiotics market. Asia Pacific is poised to experience the highest CAGR in the Probiotics market during the forecast period.
An increased awareness of the gut microbiome and its profound impact on digestion, immunity, and mental health among the public. This heightened awareness is prompting individuals to explore probiotic supplements and foods fortified with probiotics as a means to support overall well-being. Additionally, the region’s rapidly aging population, particularly in countries like South Korea, is driving the adoption of probiotics, as they are increasingly recognized for their potential benefits for gut health and immune function in older adults. Innovation, such as the development of personalized probiotic strains tailored to individual health needs, and exploration into probiotics for skin health and mental well-being, is expected to further amplify market potential in the region. In December 2020 government initiatives, such as India’s promotion of nutraceuticals through policies such as the AYUSH policy, are also fostering market growth. With these factors at play, the Asia Pacific region is poised to experience the highest CAGR in the probiotics market during the forecast period.
Top Companies in the Probiotics Market
Key players in this market include Probi (Sweden), Nestlé (Switzerland), ADM (US), Danone (France), International Flavors & Fragrances Inc. (US), Yakult Honsha Co., Ltd. (Japan), BioGaia (Sweden), MORINAGA MILK INDUSTRY CO., LTD. (Japan), Meiji Holdings Co., Ltd. (Japan), Lifeway Foods, Inc. (US), Adisseo (France), Winclove Probiotics (US), AB-Biotics, S.A. (Belgium), Apsen Farmacêutica (Brazil), and Lallemand (Canada).
Probi is a global player that research, manufactures, and delivers probiotics for dietary supplements and functional food. The company mainly operates in three geographical regions, including EMEA, the Asia Pacific, and the Americas. The company conducts research and develops products primarily in the field of gastrointestinal health, immune system, metabolic syndrome, and stress & performance recovery. The company offers a range of delivery formats, including capsules, tablets, chewable tablets, spheres, fast melt sticks, and powder for dietary supplement applications. For the food & beverage category, Probi’s products are used in several segments, including chilled beverages, chilled dairy products, chilled plant-based products, frozen desserts, powder formulas, and confectionery. The company has 2 business segments, namely, Goods and Royalties. It offers probiotics through the Goods subsegment under the food & beverage and dietary supplements category. Probi caters to more than 40 markets worldwide and holds over 400 patents. It has expanded its presence in global markets, such as Asia, Europe, and South America, through the acquisition of Nutraceutix (US) in 2016.
A recent noteworthy development in March 2023, Probi announced a strategic partnership with Clasado Biosciences, a leader in prebiotic research, to develop synbiotic products. The collaboration aims to merge Probi’s probiotic expertise with Clasado’s renowned prebiotic Bimuno GOS, capitalizing on synergistic health benefits. With an initial focus on advancing understanding and future commercialization, this venture signifies Probi’s commitment to innovation in the dynamic probiotics market.
Nestlé, a leading global food and beverage conglomerate, boasts a diverse product line encompassing milk and dairy products, beverages, chocolates, confectionery, coffees, creamers, food seasonings, and pet foods. With a portfolio exceeding 2,000 brands, Nestlé serves a broad consumer base, organized into seven key business segments: Powdered and Liquid Beverages, Milk Products and Ice Creams, Nutrition and Health Science, Prepared Dishes and Cooking Aids, Confectionery, Water, and Pet Care.
Under its Nutrition and Health Science segment, Nestlé offers probiotic products. Distinguished by the largest R&D network among food companies worldwide, Nestlé operates 23 R&D facilities, including three science and research centers, and 31 product technology and R&D centers across the globe. This extensive infrastructure supports Nestlé’s global presence and innovation efforts. Nestlé operates globally through its 418 factories located in 86 countries worldwide. It has a presence in the Americas, Europe, Asia, Oceania, and Africa. The company distributes its products in over 186 countries through its subsidiaries, such as Gerber Products Company (US), Nestlé Purina Petcare (US), and Nestlé UK Ltd. (UK).
In February 2024, AB Biotics SA (Netherlands) expands its presence in Asia, partnering with Wonderlab for their globally marketed product, AB-LIFE . The collaboration introduces Shape100 , a probiotic blend focusing on cardiometabolic health, to the Chinese market. This strategic move aims to address cholesterol-related concerns through evidence-based solutions.
In November 2023, Nestlé (Switzerland) launched N3 milk, a breakthrough in nutritional innovation. Incorporating prebiotic fibers and reduced lactose, it enriches gut health and boasts over 15% fewer calories. Tailored for diverse dietary needs, N3 supports bone health, muscle growth, and immunity.
In September 2023, Yakult Honsha Co Ltd (Japan) Introduced the Yakult Gohonmaru Cafe & Gallery in Utsunomiya, Japan. This innovative venture, inclusive of a beauty salon and gallery, offers patrons an array of delectable treats infused with Yakult probiotic beverage. The strategic investment underscores Yakult’s commitment to expanding its consumer base and fostering brand awareness.
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