The global Natural Language Processing (NLP) in education market size is projected to grow from USD 99 million in 2023 to USD 228 million by 2028, at a Compound Annual Growth Rate (CAGR) of 18.1%. The rising demand for efficient language learning, the urge for predictive analytics to reduce risks and identify growth opportunities, and the evolution of AI and deep learning will drive the market.
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Solutions segment to hold highest market share during forecast period
Al solutions are widely used as people become more aware of their alleged advantages. The NLP in education is a subset of artificial intelligence (AI) that corresponds to the processing and mining of unstructured data. It helps AI machines comprehend the intricacies and circumstances of language used by people to express themselves. It is often applied to data generated in the form of text, voice, and video materials. NLP in education solutions is provided by vendors like IBM, Microsoft, and Google with cutting-edge functions, including sentiment analysis, text classification & summarization, and speech recognition. Several manufacturers provide high-end NLP in education software solutions or Application Program Interfaces (APIs) with tailored capabilities in response to market customer expectations.
Professional Services segment to hold highest market share during forecast period
Training and consulting, system integration and implementation, and support and maintenance are the three sub-categories of professional services, where these services are supplementary to the purchase of software. A few businesses lack the necessary knowledge to successfully manage infrastructure, and as a result, they contract it out to firms that can offer these services. These services are essential for the deployment of NLP software. They are in charge of supporting, managing, and maintaining the installed software.
Modeling, organizing NLP, upgrading, and offering numerous other IT services are examples of professional services. Organizations that provide these services include big data specialists, devoted project management teams, support software, tools, services, and knowledge with a focus on the design and delivery of key choices.
Asia Pacific (APAC) to record highest growth rate in NLP in education market in 2023
Asia Pacific is anticipated to have the greatest CAGR during the projection period due to its advanced and dynamic adoption of new technologies. The adoption of NLP solutions & services in the region is anticipated to be fueled by the commercialization of AI and ML technologies and the need for additional developments to effectively utilise the technology. More than 50% of the world’s population lives in the region. Therefore any significant technology advancements like those predicted by Al are likely to have a significant impact on the region’s future. The majority of the NLP market in education share in this region is held by IBM, Microsoft, Google, and Amazon, together with a number of other important NLP-based solution providers. The region’s SMEs and large businesses have been implementing NLP-based solutions as they have grown more mindful of government rules and compliances.
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Unique Features in the NLP in Education Market
NLP can delve into a student’s writing, speech patterns, and test scores to create highly personalized learning paths. This goes beyond just suggesting content; it can adapt exercises, recommend resources, and identify knowledge gaps for focused improvement.
Imagine a system that can analyze student writing while they type, offering suggestions for grammar, clarity, or even suggesting relevant sources. NLP can provide real-time feedback, allowing students to self-correct and improve their understanding as they learn.
NLP can identify students who are falling behind by analyzing their performance data. The system can then trigger targeted interventions, like offering additional practice problems, one-on-one tutoring suggestions, or tailored learning materials to bridge the knowledge gap.
Grading essays can be time-consuming for teachers. NLP-powered systems can analyze essays, identify strengths and weaknesses, and even provide automated feedback on areas like structure, argumentation, and vocabulary usage. This frees teachers’ time for more personalized guidance.
NLP can be a game-changer for multilingual learners. Imagine a system that translates learning materials on the fly, provides real-time pronunciation correction, or even personalizes instruction based on a student’s native language.
Major Highlights of the NLP in Education Market
The approach used in traditional schooling is frequently one-size-fits-all. This is being revolutionized by NLP, which makes tailored learning experiences possible. By analyzing student data, NLP technologies may customize feedback, content, and learning pathways to meet each student’s unique needs and learning preferences.
An increase in investments is being made in the education technology (EdTech) industry, which is encouraging the creation and use of NLP-powered solutions. More advanced and useful NLP tools for teachers and students can be developed thanks to this increased funding.
NLP can determine which pupils are having difficulties by examining their performance and communication styles. Early intervention is made possible by this, along with the provision of resources and focused support to close knowledge gaps and guarantee that every student realizes their full potential.
NLP is designed to support teachers rather than to replace them. Through the automation of duties such as essay grading and real-time feedback, NLP frees up teachers’ time so they can concentrate on individualized instruction and creating a supportive learning environment.
Language learning is being transformed by NLP. Envision a system that can translate educational materials, correct grammar and pronunciation in real time, or tailor lessons to each student’s home language. Multilingual learners benefit from a more interesting and productive learning environment as a result.
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Top Companies in the NLP in Education Market
Key and innovative vendors in the NLP in the education market include IBM (US), Microsoft (US), Google (US), AWS (US), SAS Institute (US), Inbenta (US), Baidu (China), Welocalize (US), Yellow.ai (US), NICE (US), ABBYY (US), Automated Insights (US), Width.ai (US), Revolve.ai (Islamabad), Primer.ai (US), Carnegie Learning (US), Gecko (US), Ivy.ai (US), Attivio (US), Conversica (US), Avaamo (US), Aylien (Ireland), Haptik (India), Gupshup (US), Sensforth.ai (US), Chivox (China), and Cognii (US).
IBM is a global technology and consulting firm that provides consulting, hosting, and infrastructure services. Cloud and Cognitive Software, Global Business Services, Global Technology Services and Systems, and Global Financing are the four main business divisions that the corporation uses to conduct its operations. Because it is Al-compatible, IBM Cloud has become the preferred platform for all corporate applications. It is a unifying platform that unifies IBM’s capabilities into a single architecture and covers both public and private cloud platforms. The organisation is able to meet the needs of various enterprises throughout the world thanks to this strong cloud platform.
Microsoft, a well-known international leader in information technology, offers software and a variety of licencing options. The business creates and supports software, services, products, and equipment. Operating systems (OS), cross-device productivity apps, servers, business solution apps, desktop and server administration tools, software development tools, and video games are among its product offerings. Additionally, the business creates, produces, and markets gadgets like PCs, tablets, gaming consoles, other intelligent devices, and related accessories. It provides a variety of services, such as cloud-based solutions, consulting services, and solution support. Microsoft is a leader in the development of analytics platforms and offers service production for the intelligent cloud with Al infusion.
2015 saw the establishment of Google’s parent company, Alphabet Inc. As one of the most recognisable brands in the world, Google’s product developments contribute to a growth in the use of its services. Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, Search, and YouTube are just a few of the company’s key platforms and products, and each one has over one billion active users each month. The business invested in infrastructure, security, data management, analytics, and artificial intelligence in addition to creating a platform on the cloud. The clients of the organisation is distributed throughout a variety of industries, including the automotive, BFS, retail, and e-commerce, education, energy, engineering, entertainment, environment, food & beverage, government, healthcare, manufacturing, media, telecommunications, and IT, transportation, and travel & hospitality.
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