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Pre + Pro + Postbiotics: Revolutionising Skincare with ioula’s skin Microbiome-Friendly Regimen for Dry and Sensitive Skin

In today’s beauty culture, the quest for aesthetics is common, yet body care often gets overlooked amid the plethora of beauty options. ioula revolutionises beauty by prioritising skin health, blending Postbiotics, Probiotics, and Prebiotics. Targeting dry and sensitive skin, it caters to diverse consumer needs. Discover ioula, a Malaysian brand known for its unique approach to skincare and gentle, effective solutions.

When confronted with a wide array of choices, finding a body wash that both cleanses and nourishes the skin becomes particularly crucial, especially for those with sensitive, dry, or troubled skin. To counteract this recurring issue, Enliven Family Care, the proprietor of ioula’s skin care range has launched two products specialised for dry, sensitive, and problematic skin: the Postbiotic Gentle Body Wash and the Postbiotic Body Lotion, which incorporate several scientifically proven skin-strengthening and skin-sensitive alleviating ingredients. 

The skin microbiome-friendly superheroes form the cornerstone of ioula’s skincare regimen. They work to balance the natural skin microbes, which serve as a crucial protective layer on the skin surface. Postbiotics, Probiotics, and Prebiotics can alleviate skin inflammation, sensitivity, accelerate skin regeneration, and minimise moisture loss, particularly beneficial for dry, sensitive, and problematic skin types.

 

ioula’s Postbiotic Gentle Body Wash & Body Lotion

WHAT ARE POSTBIOTICS?

Probiotics and Prebiotics are widely recognised by consumers, while Postbiotics remain less familiar. This is because Postbiotics, being a naturally derived ingredient, represent a relatively newer concept and a more recent area of research. Nevertheless, as a microbiome-friendly element, they offer significant benefits for both gut and skin health. 

Postbiotics are beneficial substances produced through the fermentation of prebiotics by probiotics [1]. Rich in bioactive compounds like vitamins, organic acids, and enzymes, they promote gut and skin health. Studies show that postbiotics possess anti-inflammatory, anti-bacterial, and antioxidant properties. Just like the gut, the skin houses natural bacteria crucial for its health. These postbiotics help maintain a balanced microbiome, crucial for skin function. This includes wound healing, hydration balance, and strengthening the skin barrier, guarding against sensitivity, diseases, and dryness.   

Postbiotics are currently utilised as a novel ingredient in cosmetic products, particularly skincare products targeting skin wellness. The integration of postbiotics with probiotics and prebiotics further enhance the regimen for optimal skin health.

OTHER BENEFICIAL INGREDIENTS

Besides Postbiotics, Probiotics, and Prebiotics, ioula’s skin range has incorporated several special ingredients that have been exclusively proven scientifically to enhance skin health. These unique ingredients –  plant ceramides, sodium hyaluronate, and plant extracts – promote hydration, skin soothing, and strengthen the skin barrierThey help increase  the skin’s self-protection capabilities against sensitivity and diseases.

A deeper understanding can be made by breaking down the utilisation of the substances. 

  1. Plant ceramides: mimic human skin’s natural lipids, holding skin cells together, tightening cell junctions, and preventing water loss. They maintain and strengthen the skin barrier, reducing dryness, irritation, and sensitivity, crucial for preventing skin diseases.

  2. Sodium hyaluronate: acts as a natural ‘sponge’ in the skin, holding water and penetrating deeper layers due to its smaller size. This hydration results in softer, smoother skin over an extended period of time.

As a brand concerned with skin wellness and improvement, the omission of chemicals such as silicones, alcohols, parabens, sulphate-containing agents, and other potentially skin-irritating ingredients is also a factor in their high-quality and skin-caring strategy. The brand opts for a variety of safe natural plant fragrances, providing comfort and relaxing experiences for individuals with all skin types.

 

ioula’s products have won widespread acclaim through genuine consumer satisfaction and feedback. 

A mother of two young children had shared her story: “Ever since we started using ioula’s body wash and moisturising lotion, the kids’ skin has visibly become healthier, and issues like dryness and redness have significantly disappeared. Finding a product that is both safe and effective is very important to me.” 

Meanwhile, a consumer who has long struggled with sensitive skin stated: “ioula is the only brand I’ve tried that not only helps my skin problems but also maintains a healthy skin condition over a long period of time. Its gentle formula truly surprised me.”

By prioritizing the needs of individuals with sensitive skin, ioula has become a trusted leader in promoting skin health through a natural skin-microbes balancing approach. Their commitment to safe, gentle, and effective ingredients enhances skin well-being, positioning them as a guardian of skin health in Malaysia and beyond. ioula fills a market gap for safe skincare products for sensitive skin and families, representing a significant shift towards a more natural and healthy skincare industry.

The creator of ioula introduces new innovative approaches, employing scientific methods and natural ingredients to enhance skin care safety and efficiency. They strive to provide a safe , effective, and gentle skincare experience, aiming  to earn the trust of a wider consumer base.

References:

  1. Thorakkattu, P., Khanashyam, A. C., Shah, K., Babu, K. S., Mundanat, A. S., Deliephan, A., Deokar, G. S., Santivarangkna, C., & Nirmal, N. P. (2022). Postbiotics: Current Trends in Food and Pharmaceutical Industry. Foods (Basel, Switzerland), 11(19), 3094. https://doi.org/10.3390/foods11193094

  2. Tsilingiri, K., & Rescigno, M. (2013). Postbiotics: what else?. Beneficial microbes, 4(1), 101–107. https://doi.org/10.3920/BM2012.0046

  3. Żółkiewicz, J., Marzec, A., Ruszczyński, M., & Feleszko, W. (2020). Postbiotics-A Step Beyond Pre- and Probiotics. Nutrients, 12(8), 2189. https://doi.org/10.3390/nu12082189

  4. Rafique, N., Jan, S.Y., Dar, A.H., Dash, K.K., Sarkar, A., Shams, R., Pandey, V.K., Khan, S.A., Amin, Q.A & Hussain, S.Z. (2023). Promising bioactivities of postbiotics: A comprehensive review. Journal of Agriculture and Food Research, 14. https://doi.org/10.1016/j.jafr.2023.100708

  5. De Almeida, C. V., Antiga, E., & Lulli, M. (2023). Oral and Topical Probiotics and Postbiotics in Skincare and Dermatological Therapy: A Concise Review. Microorganisms, 11(6), 1420. https://doi.org/10.3390/microorganisms11061420

  6. Golkar, N., Ashoori, Y., Heidari, R., Omidifar, N., Abootalebi, S. N., Mohkam, M., & Gholami, A. (2021). A Novel Effective Formulation of Bioactive Compounds for Wound Healing: Preparation, In Vivo Characterization, and Comparison of Various Postbiotics Cold Creams in a Rat Model. Evidence-based complementary and alternative medicine : eCAM, 2021, 8577116. https://doi.org/10.1155/2021/8577116

  7. Shi, Y., Lain, E., Frasson, N. et al. The Real-World Effectiveness and Tolerability of a Soothing Cream Containing the Postbiotic Aquaphilus dolomiae Extract-G2 for Skin Healing. (2024). Dermatol Ther (Heidelb). 

  8. Shi, Y., Lain, E., Frasson, N., Ortiz-Brugues, A., & Stennevin, A. (2024). The Real-World Effectiveness and Tolerability of a Soothing Cream Containing the Postbiotic Aquaphilus dolomiae Extract-G2 for Skin Healing. Dermatology and Therapy. https://doi.org/10.1007/s13555-024-01119-x 

  9. Oh, M. J., Cho, Y. H., Cha, S. Y., Lee, E. O., Kim, J. W., Kim, S. K., & Park, C. S. (2017). Novel phytoceramides containing fatty acids of diverse chain lengths are better than a single C18-ceramide N-stearoyl phytosphingosine to improve the physiological properties of human stratum corneum. Clinical, cosmetic and investigational dermatology, 10, 363–371. https://doi.org/10.2147/CCID.S143591

  10. Kahraman, E., Kaykin, M., Bektay, S., & Gungor, S. (2019). Recent advances on topical application of ceramides to restore barrier function of skin. Cosmetics, 6(3), 52.  https://doi.org/10.3390/cosmetics6030052

  11. Papakonstantinou, E., Roth, M., & Karakiulakis, G. (2012). Hyaluronic acid: A key molecule in skin aging. Dermato-endocrinology, 4(3), 253–258. https://doi.org/10.4161/derm.21923

  12. Essendoubi, M., Gobinet, C., Reynaud, R., Angiboust, J. F., Manfait, M., & Piot, O. (2016). Human skin penetration of hyaluronic acid of different molecular weights as probed by Raman spectroscopy. Skin research and technology : official journal of International Society for Bioengineering and the Skin (ISBS) [and] International Society for Digital Imaging of Skin (ISDIS) [and] International Society for Skin Imaging (ISSI), 22(1), 55–62. https://doi.org/10.1111/srt.12228

Media Contact
Company Name: Enliven Family Care
Contact Person: Ioula
Email: Send Email
Address:23, Jalan SS 2/47, 47300 Petaling Jaya
City: Selangor Darul Ehsan
Country: Malaysia
Website: https://www.ioula.co/