A few days ago, the Jilin municipal government released its official tourism data during the Chinese New Year, the city received a total of 3,668,500 domestic tourists, with its domestic tourism revenue reaching 3.288 billion yuan (approx. $460 million). In the context of the “Northeast ice and snow tourism boom”, the culture and tourism industry has made a good start in the year of the loong (Chinese dragon).
Photo by Han Tao
Jilin City, rich in snow and ice resources, is also one of the representative cities for snow and ice tourism in Northeast China. The local snow fields abound, with two world-class fields, namely Vanke Songhua Lake and Beidahu Lake. The local government plans to build more than ten snow parks in the future, turning the city into one of the world’s top three super ski resorts.
The huge popularity of Northeast cultural tourism boosted the growth of passenger flow in Jilin City. Data show that the Beishan Mountain Scenic Area in the Spring Festival received a total of 1.02 million tourists, an year-on-year increase of 436.84%. The total number of tourists received and the number of tourists received on a single day in Jilin provincial A-level tourist attractions ranked first.
Ski vacation single day reception of tourists also hit a record high since the opening of the business. The cumulative reception of tourists and the revenue of the two snow fields of Beidahu Lake and Vanke Songhua Lake during the Spring Festival increased by 73.7% and 83.6% compared with the same period last year. The two resorts received the highest number of tourists on a single day, that is, 14,900 and 14,200 visitors respectively, both recording the highest number of visitors received in a single day.
Jilin City is reputed as China’s “capital of rime”. This snow season, the frequency of such a natural wonder is the highest in the the last five years. The Small Rime Island in Fengman District set a record of receiving 30,000 visitors in a single day, 80% of whom were non-local tourists.
Photo by Liu Bo
The reporter noticed that the night tour of the city has become a new highlight of this snow season. The local area is based on the unfrozen river with the highest latitude in China, highlighting the Songjiang Middle Road in which a variety of themed activities and new products of culture and tourism have been launched, including the Catholic Church light show, twelve Chinese zodiac snow and ice carvings, the double dragon shows, namely the flying dragon show and the dragon bamboo raft show, and others . Nearly one million visitors were received during the Spring Festival.
Photo by Yang Zijian
In fact, the above good results are attributed to the local government’s initiative to embracing the “flow of people” and to going viral with culture and tourism. In just one week, Songjiang Middle Road has been turned into an “ever-bright street”, and then with the extended opening of the museum and night tour of the Songhua River, the night economy has been full energized.
The craze of culture and tourism also propelled the local commerce and trade. During the Spring Festival, Jilin City saw frequent commercial and trade activities, with sales revenue hitting an all-time best. More than 30 large-scale commercial enterprises carried out over 50 thematic promotional activities. The average daily sales of independently developed cultural and creative products in Jilin City delivered as high as 50,000 yuan (about $7,000), and the sales of 10 special food neighborhoods amounted to 21.6 million yuan ($3 million).
(by Shi Hongyu)
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