Nittaya Thai Curry is recognizing its remarkable journey of 60 years in bringing original Thai curry paste to kitchens globally. Founded in 1964 by Ms. Nittaya and her family, the brand has evolved from a humble stall at Nonthaburi Market to the number one choice among chefs at luxury hotels, airlines, and top restaurants across Thailand.
This anniversary marks a milestone of longevity and a testament to the unwavering commitment to quality and tradition that Nittaya Thai Curry has maintained. The journey began when Ms. Nittaya and her brother set up a stall at Nonthaburi Market. Their unique Thai curry paste, crafted in the family kitchen, quickly gained popularity, leading to a store opening in Bangkok’s Banglamphu area. Since then, the brand has become a staple in Thai family kitchens, renowned for its exceptional quality.
With a dedication to sourcing pesticide-free ingredients from local farmers and adhering to high food safety standards, Nittaya Thai Curry has established its reputation through word of mouth. Many Thais swear that the curry made with their paste is the closest to an authentic Thai curry that can be produced in a family kitchen. This belief is based on the brand’s approach to using high-quality ingredients. While the factory has been upgraded to meet contemporary standards, the recipe remains unchanged from 60 years ago.
Today, Nittaya Thai Curry remains a 100% family-owned and operated business, with Ms. Nittaya still playing an active role. As the brand celebrates this significant milestone, the family envisions a future where they continue to honor and uphold the legacy of Thai culinary tradition. Emphasizing the uniqueness of their product, they advocate for the idea that making curry is a special occasion. “People don’t make curry every day, so when they decide to make it, why not spend a little bit more and make it truly special,” reflects the brand’s ethos.
Individuals can access the official website for more information about Nittaya Thai Curry and its products.
More info:
https://www.nittayathaicurry.com/
https://www.nittayathaicurry.com/articles/celebrating-60-years-of-nittaya-thai-curry/
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Company Name: Nittaya Thai Curry
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Country: Thailand
Website: https://www.nittayathaicurry.com/articles/celebrating-60-years-of-nittaya-thai-curry/