According to IMARC Group’s latest report, titled “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, The global advertising market size reached US$ 590.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 792.7 Billion by 2027, exhibiting a CAGR of 5.2% during 2022-2027.
Advertising represents a marketing technique that involves the paid promotion of products, brands, and services to attract consumers and boost the sales of companies. It includes electronic and print newsletters, restaurant placemats, product packaging, event bulletins, websites, roadside hoardings, television (TV), image and video content on social media platforms, sides of cars and trucks, subway car walls, etc. Advertising assists in supporting salesmanship, offering more employment opportunities, introducing a new product in the market, and educating business customers. It also enables enterprises to focus on the competitive benefits of their products, distinctive added value to customers, and sustain the competition. As a result, advertising finds widespread applications across various organizations to enhance customer experience, reach targeted audiences, and increase profitability.
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Global Advertising Market Trends:
The inflating expenditure on media and entertainment across the globe and the rising consumer expense capacity for acquiring internet access, subscribing to newspapers, magazines, television, radio, video gaming, and regular visits to movie theaters are among the primary factors driving the global advertising market. Besides this, the growing popularity of mobile promotion over the past few years, as it has emerged as a convenient, cost-effective, and highly targeted way of communication for specific users, is further augmenting the market growth. Moreover, the emerging trend of urbanization and economic growth is encouraging businesses to increase investments in aggressive advertising activities, innovative packaging solutions, marketing strategies, and celebrity endorsements, which is also catalyzing the global market. Apart from this, the elevating focus of companies on attracting new buyers and improving customer retention is expected to bolster the global advertising market in the coming years.
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Advertising Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- WPP Group PLC
- Omnicom Group Inc.
- Publicis Groupe
- The Interpublic Group of Companies, Inc.
- Dentsu Inc.
Key Market Segmentation:
The report has segmented the global advertising market on the basis of type and region.
Breakup by Type:
- Television
- Print (Newspaper and Magazine)
- Radio
- Outdoor
- Internet (Search, Display, Classified, Video)
- Mobile
- Cinema
Breakup by Region:
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
- Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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