A brand is not a cool logo, a chic website with powerful messaging and copy, a viral brand video or swoon worthy interior business space. A brand is ALL of those things combined with the service delivered – creating an unforgettable experience.
A great brand communicates a feeling that is palpable. It creates FOMO. It evokes response and connection. It speaks directly to the heart of an ideal patient. It’s sticky!
The reason most dental practices struggle with branding is because they try to do it themselves or hire based on price – only to be left with a brand that looks like every other dentist in the neighborhood. Boring and ineffective. Certainly not memorable.
Except that one dentist. The one who clearly invested into themselves and their branding shines. The one who has endless leads and referrals of new patients because their brand is high quality which leads to instant trust in their prospective patients. The BIG dog dentist…that one that outshines everyone and scoops up all the leads. The one with brag worthy branding.
Even the most successful dentists who have built profitable businesses need to keep their brand fresh and updated. While the landscape of the digital world changes almost daily, the best way to recession-proof a dental practice is to invest into a total brand makeover from the physical space to the digital space, which is an investment into the future. Case study: https://www.eparadisecreative.com/tmj-dentist-san-diego
Effective marketing requires strategy and implementation. It requires commitment and investment, which for some dentists is as easy as swallowing glass. The best way to turn a business into a sizzling profit machine is High Voltage Branding(™). A strong brand does the heavy lifting – here’s how to maximize brand profitability:
The first step is to clarify the positioning of the business in the market and align the brand message with that position. The next step is to clarify the brand voice and write compelling copy that entices and excites the perfect customer. Once those critical pieces are in place the visual branding will be what elevates the brand into profits and leaves audiences wanting more.
Trying to DIY branding and expecting massive profits is a mistake many business owners make. Hiring a branding expert is the best way to maximize your visibility and profits. Accepting that there are some things best left to the experts is the first step to massive profitability. Work with a brand expert at Electric Paradise Creative: https://www.eparadisecreative.com/
Tricia Lanette is the founder and CEO of Electric Paradise Creative a full service branding agency helping entrepreneurs level up their game. She is an expert in brand design and development and works with one client at a time. Electric Paradise Creative offers a full suite of services including brand positioning, messaging, copywriting, logo design, website design, brand photography and videography, and interior design business makeovers – implementation and execution of cohesive branding for maximum profits.
More about Tricia: https://www.eparadisecreative.com/about-tricia.
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Company Name: Electric Paradise Creative
Contact Person: Tricia Lanette, CEO + Brand Expert
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Country: United States
Website: http://eparadisecreative.com/