The global matcha market size was USD 2.75 billion in 2021 and is expected to register a revenue CAGR of 10.9% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as increasing health and wellness awareness among people. The market for superfoods is mostly driven by health and wellbeing, but emphasis is now more on advantages of mental health compared to physical health. For instance, matcha is becoming more and more popular as it is a superfood known to have a calming impact superior to that of coffee without jitteriness, spikes, and crashes typically associated with caffeine. Moreover, demand for matcha among health-conscious consumers and tea aficionados is expected to increase at a rapid rate, driving market revenue growth during the forecast period.
Increasing awareness about health benefits of matcha tea combined with unique flavor is a significant factor driving global matcha market revenue growth.
Apart from this, matcha efficiently reduces inflammation and soothes irritated skin, since it is an excellent source of antioxidants. Matcha contains a significant amount of Epigallocatechin Gallate (ECGC), which is a strong substance that counteracts and lowers oxidative stress in skin and can speed up cellular aging. Additionally, matcha used topically aids caffeine absorption, enhancing skin firmness over time. Moreover, methylxanthines included in matcha stimulate microcirculation, supports healthy skin and enhances complexion. All these factors increase demand and drive market revenue growth. However, the market for matcha is expected to have a slower market revenue growth throughout the forecast period owing to the fact that matcha is a part of a larger culture in China and Japan, despite the fact that some specialists consider that only a tiny portion of its antioxidants are really absorbed by body.
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Major Companies in the Market Include:
- The AOI Tea Company
- aiya-THE TEA
- Nestlé
- Tata Global Beverages Ltd
- Unilever
- ITO EN
- LTD.
- Marukyu-Koyamaen
- Encha
- Tenzo Tea Inc.
- Green Foods Corporation
- and Hain Celestial.
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Emergen Research has segmented the global matcha market based on application, thickness, application, end-use, and region:
- Source Type Outlook (Revenue, USD Billion; 2019-2030)
- Natural
- Conventional
- Grade Type Outlook (Revenue, USD Billion; 2019-2030)
- Ceremonial
- Classic
- Café
- Culinary
- Application Outlook (Revenue, USD Billion; 2019-2030)
- Regular Tea
- Matcha Beverages
- Food
- Personal Care
- Others
- End-use Outlook (Revenue, USD Billion; 2019-2030)
- Direct Sales
- Indirect Sales
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retailing
- Regional Outlook (Revenue, USD Billion; 2019–2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Sweden
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Rest of Middle East & Africa
The key regions included here contribute significantly to the worldwide market share. The report also gives a competitive analysis of the Matcha market. The study categorizes the global market to project the total revenue and examine the past, present as well as emerging trends in sub segments such as types, size, vertical, consumers and geography.
Geographically, this report studies the key regions, focuses on product sales, value, market share and growth opportunity in these regions, covering:
United States
Europe
China
Japan
Southeast Asia
India
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Scope Of The Report:
This extensive analysis sheds light on an array of intangible aspects connected with the business such as important definitions, end use and total revenue garnered across different regions. The researcher has taken a conscious effort to get a closer look at some of the top performers of the Matcha industry. Other essential aspects evaluated during research include import and export, demand and supply, distribution channel, gross margin and supply chain management.
This report strategically examines the micro-markets and brings to light the impact of technology upgrades on the performance of the Matcha market. Researchers conducting the research also carry out a comprehensive analysis of the recent amendments in the government regulation and their impact on the competitive landscape of the industry.
Table of Contents:
Report Overview: It includes the objectives and scope of the study and gives highlights of key market segments and players covered. It also includes years considered for the research study.
Executive Summary: It covers industry trends with high focus on market use cases and top market trends, market size by regions, and global market size. It also covers market share and growth rate by regions.
Key Players: Here, the report concentrates on mergers and acquisitions, expansions, analysis of key players, establishment date of companies, and areas served, manufacturing base, and revenue of key players.
Breakdown by Product and Application: This section provides details about market size by product and application.
Regional Analysis: All of the regions and countries analyzed in the report are studied on the basis of market size by product and application, key players, and market forecast.
Profiles of International Players: Here, players are evaluated on the basis of their gross margin, price, sales, revenue, business, products, and other company details.
Market Dynamics: It includes supply chain analysis, analysis of regional marketing, challenges, opportunities, and drivers analyzed in the report.
Appendix: It includes details about research and methodology approach, research methodology, data sources, authors of the study, and a disclaimer.
The professional intelligence study on the Matcha market addresses some of the most critical questions:
What are the key trends in the Market?
What are the driving forces behind the Matcha market?
What are the obstacles to market growth?
Which are the top vendors in this space?
What are the threats and opportunities in the market for key vendors?
What are the strengths or weaknesses of critical vendors?
What are the future opportunities for the players in the Matcha market?
What are the main issues facing the global Matcha market?
How does the competitive landscape look?
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About Emergen Research
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trend’s existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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