Joules’growth presented the nice problem of needing to house more staff than ever before. A bold decision was made to commission a new HQ. The brief was to bring the brand’s UK-based head office teams from five separate buildings to all being under one roof for the first time, amplifying the brand’s heritage and distinctive features and reflecting the site’s semi-rural setting.
Edge Design Agency repurposed an existing building, expanding it into a series of new interconnecting barn structures, to give the appearance that the site has evolved over time. The user journey has been carefully curated to present the very essence of Joules, from the point of arrival through to product development rooms and flexible event spaces for the Joules community.
The workplace strategy has been created for a hybrid workforce using activity-based working and is designed to accommodate both COVID safe layouts and future changes to working practices.
“We looked far and wide for people to recreate our vision and found Edge who really took the essence of what we stand for and what we represent, and listened to our teams – and this incredible building has been created” — TOM JOULE – FOUNDER
About Us:
Edge is a design business. Through connected expertise in brand, interiors and architecture, we improve brand perception and business performance. We deliver Return on Design Investment, every time.Founded in 2005, we value our independence and purpose of being the best design business to work with and for.
Media Contact
Company Name: Edge
Contact Person: Daniel Ricardo
Email: Send Email
Phone: 01216380457
Address:Central HQ The Leather Market 2nd Floor Trowbray House Weston Street
City: London
Country: United Kingdom
Website: https://edgegb.com/