Market Overview:
Platform-as-a-service is a cloud computing service. A specialist cooperative provides a field to customers, allowing them to create, run, and manage business applications without setting up and maintaining the infrastructure that such programming development measures typically require. Its solutions are frequently used to provide security and information assurance features, such as replication and reinforcements.
Market Size Growth Rate:
According to the research report published by the DataM Intelligence, the North America PaaS was valued at USD XX billion in 2021; it is projected to reach USD XX billion by 2029, with growth at a CAGR of XX% over the forecast period 2022-2029. A full, cost-effective and adaptable cloud for operating, creating and administering applications is a platform-as-a-service. It’s a cloud computing architecture that provides a comprehensive cloud base, including hardware and infrastructure while removing the inflexibility and complexity of maintaining and creating the platform on-premises.
The rapid rise of cloud infrastructure and the increased popularity of cloud migration is expected to expand the North America Platform-as-a-service industry. According to a 2020 LogicMonitor survey, roughly 74% of global IT decision-makers expect 95% of all workloads to migrate to the database in the next five years. In addition, SMEs’ rapid evolution of IoT and other innovative technologies will soon help the Platform-as-a-service concept gain traction.
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Market Drivers:
With the capacity to boost a developer’s productivity, North America PaaS sector is predicted to expand. PaaS enables rapid development and more frequent release of functionality, which directly supports business agility. The systems often include security and data-protection features such as replication, backups, and flexibility. It can help strengthen security while also lowering the requirement for in-house security personnel. As a result, it relieves developers of the burden of needing to install hardware and software on their own to develop or execute a new application.
Market Restraints:
Lack of understanding, which leads to low adoption by SMEs, is expected to challenge North America Platform-as-a-service business expansion. It is common among small and medium firms who are hesitant to adopt and integrate PaaS technologies into their operations. SMEs are hesitant to put their faith in cloud solutions because they believe the solutions do not adhere to the site’s current data regulatory regulations and standards.
Market Opportunities
The mobile ecosystem is rapidly expanding and app development has emerged as a critical opportunity in the expansion. The creation of mobile enterprise apps is becoming a key concern for firms due to the growth of digital enterprises. According to 451 Research, 50% of IT businesses aim to implement at least ten mobile apps in the next two years.
The COVID-19 pandemic has resulted in an unexpected rise in demand for several mobile applications. Mobile application development has accelerated thanks to advancements in technology such as 5G and cloud computing. The suppliers provide a collection of tablet, mobile, and online capabilities, including data recovery, backups, security, licensing formalities, support, maintenance, and server-based scalability.
COVID-19 Impact Analysis
During the coronavirus epidemic, the installation of lockdown and other tight measures had a tremendous impact on startups and micro, small & medium firms across emerging nations. As a result, a slowdown in the economy and the temporary closure of firms due to the crisis could negatively influence the Platform-as-a-service industry’s future.
A major increase in cloud investment and strong demand for cloud-based solutions during the pandemic, on the other hand, might help the sector gradually regain pace in the coming years. The computing technology has shown to be effective in offering remarkable healthcare services during the shutdown period. It also provides an enhanced infrastructure to support digital transformation, increasing demand for PaaS architecture.
Market Challenges:
Distributed computing will put a strain on the PaaS business in North America. Distributed computing is revolutionizing how businesses manage their data innovation (I.T.) challenges. The Platform-as-a-service industry is also a high-level cloud administration industry that provides working frameworks, large organization limits, equipment & capacity requirements and execution base for existing applications to various cross-industry end clients and helps them overcome application stage-related difficulties.
Recent Developments in the Industry:
- In July 2019, AT&T Inc. partnered with Microsoft Corporation to deliver cloud, 5G and AI advancements.
- In November 2019, Salesforce.com, Inc. partnered with Microsoft Corporation to assist customers in meeting evolving business needs.
- Spotcheck, a wellness firm, established a mobile base using a PaaS service that connects consumers to their health data globally in under five months.
Market Segmentation:
As per the research analysis, North America PaaS Market is segmented by type into public, private and hybrid. By solution type into application development, business intelligence platform (BIP), application infrastructure middleware (AIM) and database management systems (DBMS).
- Application development: Cloud-based application or software development is an Internet-based program with components and code saved online and some or all processes done in the cloud. It provides consumers with hardware and an application-software platform from a third-party service provider, such as AWS. It allows customers to govern the programs and data exposed on their platform, making PaaS a viable option for developers and programmers.
- In the region’s PaaS business, application infrastructure middleware (AIM) retained the largest share. AIM stands for Application Infrastructure Middleware, and it is a software layer that connects applications and objects. It is mostly utilized to answer challenges such as heterogeneity, interoperability, security and reliability that are frequently faced. Carriot, for example, is a cloud-based IoT platform designed particularly for M2M projects like smart cities and smart energy. As a service provider, it offers several modules for common M2M projects, such as data collecting & storage, security and device management.
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Geographical Classification:
According to the report, the market for North America is segmented into the major countries, i.e., U.S., Canada & Mexico.
North America PaaS Market:
The increased demand for IT solutions such as agility, scalability, pay-per-use pricing and decreased cost and time drives the PaaS in North America. As per the International Trade Administration, U.S. boasts the world’s most advanced software and information technology (IT) services industry. North America, especially U.S., accounts for more than 40% of the $5 trillion worldwide IT sector. The industry generates $1.8 trillion in value-added GDP and employs 11.8 million people in U.S.
U.S.: U.S. dominates in North America. According to CompTIA, there are more than 525,000 software and IT services companies in U.S. As per the United Nations Conference on Trade and Development (UNCTAD), the digital economy’s geography is highly concentrated in two countries: U.S. and China, with U.S. accounting for roughly 68% of the market capitalization value of the world’s 70 largest digital platforms in 2019.
Canada: According to the Canadian Channel Chiefs Council, Canada’s share of public cloud income as a portion of overall infrastructure and software spending was 1.1 percent in 2016. Small and medium businesses are increasingly choosing a hybrid and a pure PaaS strategy.
Mexico: The use of cloud computing in Mexico is predicted to grow due to increased IT spending by small and medium-sized businesses in both the public and private sectors on cloud migration.
Competitive Analysis:
The major players are adopting several growth strategies, such as product launches, innovative technologies, acquisitions and collaborations, which contribute to the growth of the region’s PaaS. For example, Microsoft announced the formal launch of Microsoft for Healthcare in November 2020 to improve patient engagement, health team communication and clinical and operational analytics. Microsoft Cloud will also support Microsoft 365, Azure and Dynamics 365.
Major Companies:
Some of the key players contributing to the growth include Microsoft, Oracle, International Business Machines Corporation, Cisco Systems Inc., Google, SAP SE, Salesforce.com, Inc., Quickbase, Inc., ThoughtSpot Inc., and QlikTech International AB, among others.
Additional Benefits Post Purchase:
1) Unlimited Analyst support for 1 year.
2) Any query regarding the scope offered will be addressed within 24- 48 hours.
3) An excel sheet with market numbers will be provided separately.
The Full Report has the below insights.
- The report offers a comprehensive evaluation of the market in terms of Market Value (US$) and Y-o-Y Growth Rates (%). It does so via in-depth qualitative insights, historical data (2020-2021), and verifiable projections about market size during the forecast period (2022-2029).
- Visualize the composition of North America PaaS market segmentation by solution, distribution channel, revenue source, deployment, organization size, end-user and country, highlighting the key commercial assets and players.
- By Solution: Application Development, Business Intelligence Platform (BIP), Application Infrastructure Middleware (AIM) and Database Management Systems (DBMS)
- By Type: Public, Private, Hybrid
- By Country: US, Canada, Mexico
- Identify commercial opportunities in North America PaaS Market by analyzing trends and co-development deals.
- The report also covers data insights on various industry forces such as porter’s five forces, regulations in each country, reimbursement scenario, technological advancements, PEST analysis, and pricing analysis.
- Excel data sheet with thousands of North America PaaS Market-level 4/5 segmentation data points.
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
- Product mapping in excel for the key product of all major market players
- The report will provide access to approximately 50+ market data tables, 40+ figures, and close to 180 pages.
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