December 30, 2024 – Gibcom Marketing Support Ltd has officially launched its operations in Birmingham, West Midlands, aiming to empower entrepreneurs and professional service providers by enhancing their authority positioning in the market. The new agency, spearheaded by entrepreneur Gibson Nyendwa, focuses on assisting business owners, start-ups, and professionals in establishing a strong media presence.
Nyendwa emphasized the critical role of online marketing in today’s business landscape. “Ignoring online marketing is like opening a business but not telling anyone,” he stated. He highlighted the shift in consumer behavior, noting that people increasingly prefer to connect with individuals rather than faceless brands. “To attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand,” Nyendwa explained.
Gibcom Marketing Support Ltd employs various media strategies to position its clients as authorities within their respective industries. This approach aligns with the growing trend of authority branding, which has garnered significant attention from business leaders and marketing experts alike.
John Jantsch, author of the best-selling book Duct Tape Marketing, echoed this sentiment in an article for *Entrepreneur Magazine*. He stated, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
Further supporting this trend, a report from Fox News highlighted the necessity for businesses to establish themselves as celebrities within their target markets. “If you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel,” the report stated.
Daniel Newman, a contributor for Forbes Magazine, added, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
Responding to the increasing demand for authority branding and positioning services, Gibcom Marketing Support Ltd is poised to meet the needs of Birmingham’s vibrant business community. Nyendwa concluded, “Marketers need to build digital relationships and reputation before closing a sale,” reinforcing the agency’s commitment to fostering meaningful connections between businesses and their audiences.
For more information about Gibcom Marketing Support Ltd and Gibson Nyendwa, visit https://www.gcmarketingsupport.net or contact 01215170870. Follow the company on (https://www.facebook.com/gcmarketingsupport
Location: Gibcom Marketing Support Ltd Colmore Building, 20 Colmore Circus Queensway, Birmingham B4 6AT West Midlands, UK Telephone: 01215170870
https://maps.app.goo.gl/xiTGXPP5NrHjdkvi8
Media Contact
Company Name: Gibcom Marketing Support Ltd
Contact Person: Gibson Nyendwa
Email: Send Email
Phone: 01215170870
Country: United Kingdom
Website: https://gcmarketingsupport.net