Sweeter, a leader in experiential marketing, proudly brought to life the nationwide Doodles x McDonald’s collaboration, a groundbreaking partnership bridging Web3 and mainstream culture. This first-of-its-kind campaign features McCafé holiday coffee cups branded with colorful Doodles IP, marking one of the largest-scale activations by a Web3 brand to date.
As part of this massive campaign, Sweeter executed the Goodmornin’ Pop-Up on November 22 at NYU’s campus near Washington Square Park , transforming a typical coffee run into an immersive, art-filled experience that resonated with attendees in New York City.
A Recap of the NYC Goodmornin’ Pop-Up
The activation served as a focal point for the Doodles x McDonald’s partnership, celebrating the creativity and community spirit that both brands represent. Guests were treated to:
- Free McCafé coffee in limited-edition Doodles cups, combining McDonald’s iconic branding with Doodles’ playful and colorful artwork.
- A live performance by Marley Bleu, performing her original holiday track, “Good Mornin’,” produced by Pharrell Williams.
- Appearances by McDonald’s iconic characters, Grimace & Birdie, blending nostalgia and fun to create unforgettable moments.
- Interactive photo opportunities, encouraging attendees to share their experiences using #GoodMornin.
The Doodles x McDonald’s Partnership
The collaboration between Doodles and McDonald’s is being hailed as one of the most significant partnerships in Web3 history. By featuring branded coffee cups across 14,000 McDonald’s locations, the campaign connects Doodles’ innovative digital art with McDonald’s massive reach and cultural impact.
Through this partnership, McDonald’s customers can enjoy their coffee while accessing exclusive Doodles content. Each McCafé cup doubles as a gateway to the Doodleverse, granting access to the animated pilot Dullsville, featuring music from Pharrell Williams, Lil Wayne, and Lil Yachty.
“This collaboration showcases that Web3 native brands can create meaningful cultural moments at massive scale. There’s about 110 million cups in 14,000 McDonald’s locations across America,” said Doodles CEO Julian Holguin.
Sweeter’s Role in Amplifying Culture
The NYC Goodmornin’ Pop-Up demonstrated Sweeter’s ability to connect global brands with local audiences. Sweeter ensured seamless execution by securing the strategic,high-traffic Greenwich Village/Washington Square Park location, coordinating logistics, and creating a visually stunning, interactive experience that celebrated the Doodles x McDonald’s partnership.
About Sweeter
Based in New York City, Sweeter is a leader in creating innovative and engaging, multi-sensory, experiential marketing solutions around the country. Known for their creative approaches and meticulous execution, Sweeter continues to set industry standards by making brands come alive in the eyes of consumers.
For more information, please contact: kim@wearesweeter.com.
Media Contact
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