Minneapolis, MN – Adrianna Willis, founder of Mind the Crown, is elevating her mission to empower women with the announcement of new coaching services launching in the first quarter of 2025 and plans for national expansion. As women, particularly Black and Brown women, continue to navigate societal challenges, Mind the Crown is stepping up to provide the tools, resources, and support necessary to prioritize self-care and redefine success on their own terms.
Mind the Crown was born in 2020 during a time of profound societal upheaval following the murder of George Floyd and the isolation of the COVID-19 pandemic. Originally serving both adults and children, the brand shifted in 2022 to focus exclusively on women, addressing the unique barriers they face in prioritizing their well-being. Since then, it has grown into a trusted name, offering curated self-care products and hosting transformative events that empower women to embrace their worth.
Adrianna’s personal journey reflects the core values of Mind the Crown. After nearly 27 years in a high-paying corporate career, she walked away in January 2024, driven by burnout and a desire to prioritize her health and dreams. “Leaving was both the hardest and most freeing decision I’ve ever made,” says Willis. “It allowed me to fully dedicate myself to helping other women navigate their own paths to fulfillment and self-care.”
Through Mind the Crown, Adrianna offers a growing range of products that include uplifting affirmation cards, introspective journals, soothing candles, and elegant robes—all designed to meet women wherever they are on their self-care journeys. She also curates impactful experiences like the ‘Chill & Fill’ and ‘Blossom Brunch,’ events that create opportunities for women to connect, relax, and recharge.
Looking ahead, the company’s coaching services, set to launch in the first quarter of 2025, will empower women to transition from corporate burnout to pursuing their passions and living authentically. Adrianna envisions a future where Mind the Crown extends its impact through a national presence, including physical spaces that combine retail with serene community hubs.
“Self-care is not a luxury—it’s a necessity,” says Willis. “Mind the Crown is more than a brand; it’s a movement that celebrates the complexity and worth of women while giving them the tools to thrive.”
For more information about Mind the Crown, visit www.mindthecrown.com or contact Adrianna Willis at hello@mindthecrown.com.
Media Contact:
Adrianna Willis
Founder/CEO, Mind the Crown LLC
Phone: 612-275-5468
Email: hello@mindthecrown.com
Website: www.mindthecrown.com
About Mind the Crown
Founded by Adrianna Willis in 2020, Mind the Crown LLC is a self-care brand dedicated to empowering women, particularly Black and Brown women, to embrace their worth and prioritize their well-being. Through curated products, transformative events, and coaching services launching in early 2025, Mind the Crown is building a nationwide movement that redefines self-care as both a necessity and a superpower. Adrianna’s journey and purpose continue to inspire women to live authentically and unapologetically.
Media Contact
Company Name: Mind The Crown
Contact Person: Adrianna Willis
Email: Send Email
Country: United States
Website: https://www.mindthecrown.com/