According to Arizton’s latest research report, the probiotics supplements market is growing at a CAGR 6.46% during 2023-2029.
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Report Scope:
Market Size (2029): $17.50 Billion
Market Size (2023): $12.02 Billion
CAGR (2023-2029): 6.46%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Form, Gender, Age, Application, Distribution Channel, and Geography
Geographical Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa
Market Overview
The probiotic supplements market is witnessing robust growth, fueled by increasing consumer awareness of gut health and overall wellness. Probiotics, which offer benefits for digestive health, immune function, and more, are gaining popularity across various formats, including capsules, gummies, powders, and fermented foods. This surge in demand is largely driven by a growing focus on preventive healthcare, with consumers seeking to enhance their well-being through natural, proactive solutions.
Additionally, probiotics are increasingly recognized for their potential benefits beyond digestion, with links to mental health, skin health, and weight management, broadening their appeal to a wider demographic. The rise of digital health information platforms has further fueled this interest. Manufacturers are investing in innovation, developing new formulations, delivery methods, and improving product stability. The growing adoption of e-commerce has transformed the distribution landscape, making it easier for consumers to access specialized probiotic products, though challenges related to regulation and product efficacy persist.
Personalization Drives Growth in the Probiotic Supplements Market
The trend toward personalization in the probiotic supplements market is rapidly gaining traction as consumers increasingly seek tailored health solutions. With greater awareness of their microbiomes and health needs, individuals are moving away from one-size-fits-all products in favor of probiotics designed to address specific concerns like bloating, digestive issues, skin health, and mental wellness. Advances in microbiome research have revealed that different probiotic strains target distinct health conditions, such as digestive disorders, immune responses, and even mental health. The emerging understanding of the gut-brain-skin axis further supports the demand for personalized supplements.
To meet this need, some companies now offer at-home microbiome testing kits, which analyze gut bacteria composition to recommend customized probiotic formulations. Viome Life Sciences, for instance, offers its Full Body Intelligence Test, which assesses gene expression across the gut, oral microbiome, and cells. Subscription-based services that adjust probiotic formulations over time based on changing health needs are also boosting market growth.
Strategic Partnerships and Innovations in Health and Nutrition
In April 2024, DSM-Firmenich, a global leader in nutrition, health, and beauty, partnered with Lallemand Health Solutions, experts in probiotics, to launch innovative symbiotic solutions aimed at early life nutrition. These products are designed to nurture a gut microbiome similar to that of breast-fed infants, promoting immune system development and supporting optimal growth trajectories.
In another breakthrough, Viome Life Sciences, a biology company, introduced its Full Body Intelligence Test on July 14, 2022. This cutting-edge at-home test leverages gene expression analysis to evaluate three key health areas: the gut microbiome, oral microbiome, and cellular health, providing a comprehensive approach to personalized health management.
Pharmacies and Drugstores Driving Growth in the Probiotic Supplements Market
The pharmacies and drugstores segment of the probiotic supplements market is projected to reach $6.29 billion by 2029, growing at a CAGR of 6.22% during the forecast period. Pharmacies and drugstores, including large chains like CVS, Walgreens, Rite Aid, and local independent establishments, play a pivotal role in the global distribution of probiotics. Their strategic locations in neighborhoods, shopping malls, and near workplaces provide convenient access for both regular and impulse purchases. Extended hours, including 24/7 availability at some locations, further enhance accessibility.
Pharmacists, trusted healthcare professionals, significantly influence consumer decisions by offering advice on probiotics. Their endorsements build consumer confidence, driving sales. The wide-reaching network of pharmacies ensures that probiotic supplements are accessible to diverse populations, from urban centers to rural areas. As a result, this distribution channel is essential in expanding the market reach of probiotics, contributing to steady growth in global demand.
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Key Vendors
- Nestle
- Procter & Gamble
- BioGaia
- Dr. Willmar Schwabe
- Amway
- Reckitt Benckiser Group
- Church & Dwight
- Danone
- dsm-firmenich
- Yakult Honsha
- GNC Holdings
- NATURELO
- NOW Foods
- Haleon
- Shaklee Corporation
- Vytalogy Wellness
- Life Extension
- Hi-Health
- Walgreen
- Kirkland Signature
- Standard Process
- Otsuka Pharmaceutical
- Probi
- Nordic Naturals
- Wellbeing Nutrition
- Herbalife
- Country Life Vitamins
- Bayer
- Nature’s Sunshine
- Spring Valley
- Hi-Tech Pharmaceuticals
- Isagenix
- Arazo Nutrition
- mindbodygreen
- Nature’s Craft
- H&H Group
- Bluebonnet Nutrition
- Irwin Naturals
- Unilever
- Wild Nutrition
- Solara Labs
Segments & Forecasts
Form
- Capsule & Softgels
- Tablets
- Powder
- Liquid
- Other Forms
Gender
- Female
- Male
Age
- Adults
- Pediatrics
Application
- Digestive & Gut Health
- Non-digestive Health
Distribution Channel
- Pharmacies & Drug Stores
- Online
- Supermarkets & Hypermarkets
- Specialty Stores
- Other Distribution Channels
Geography
North America
- The US
- Canada
APAC
- China
- Japan
- India
Europe
- Germany
- France
- The UK
- Italy
- Spain
Latin America
- Brazil
- Mexico
- Argentina
Middle East & Africa
- Turkey
- Saudi Arabia
- South Africa
The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the probiotics supplements market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/probiotic-supplements-market
What Key Findings Our Research Analysis Reveals?
What is the global probiotic supplements market size?
What is the growth rate of the global probiotic supplements market?
What are the factors driving the global probiotic supplements market growth?
Who are the major players in the global probiotic supplements market?
Which region dominates in the global probiotic supplements market share?
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