The Southwest Alliance for Excellence (SWAE) announced on November 4th the appointment of distinguished business transformation expert, Dr. Cyndi Laurin, to its Board of Directors. This strategic addition strengthens SWAE’s commitment to promoting performance excellence throughout the Southwest region.
As an Alliance for Performance Excellence member organization aligned with the (ASQ), SWAE serves as the region’s premier resource for implementing the Baldrige Excellence Framework. This framework, recognized globally as the gold standard for organizational performance excellence, perfectly aligns with Dr. Laurin’s decades of experience in transforming organizational culture and operational excellence.
Dr. Cyndi Laurin’s appointment comes at a pivotal time for organizational excellence in the Southwest region. Her proven methodology, which has influenced Fortune 500 companies and global organizations for two decades supported by the principles outlined in “Catch!”, aligns seamlessly with SWAE’s mission to promote the Baldrige Excellence Framework. The combination of her practical business transformation expertise and SWAE’s structured approach to performance excellence creates a powerful platform for regional organizations seeking to enhance their operational effectiveness.
“Organizations today face unprecedented challenges in maintaining excellence while adapting to rapid change,” noted Dr. Laurin. “The Baldrige Framework, combined with the cultural transformation principles I’ve developed over twenty years of consulting and speaking, provides a comprehensive roadmap for sustainable organizational success.”
This strategic appointment also strengthens SWAE’s position as a leading resource for performance excellence education and assessment. Dr. Laurin’s extensive experience in leadership development and creating cultures of shared accountability will enhance SWAE’s ability to serve organizations across various sectors, from healthcare and education to manufacturing and service industries.
Dr. Laurin, also celebrating the 20th anniversary of her influential book “Catch! A Fishmonger’s Guide to Greatness.” brings decades of expertise in organizational development and leadership transformation to SWAE’s mission. Her appointment marks a significant milestone in SWAE’s evolution as a premier resource for organizational excellence.
“The principles I’ve taught through ‘Catch!’ complement the Baldrige Excellence Framework’s systematic approach to organizational improvement,” Dr. Laurin explained. “This synergy between SWAE’s mission and my work in business transformation and organizational excellence creates an exceptional opportunity to elevate performance standards across the Southwest region.”
The timing of this appointment is particularly meaningful as it coincides with the platinum anniversary of “Catch!”, which has helped countless organizations create cultures of shared accountability and sustained excellence. The book’s enduring principles align seamlessly with SWAE’s mission to promote performance excellence and continuous improvement.
Robert Mitchell, Executive Director of SWAE, commented, “Dr. Laurin brings a wealth of knowledge and experience in a variety of excellence models, including the Baldrige Framework, and is a small business owner. Dr. Laurin is currently delivering SWAE’s ‘Pumpkin Spice’ workshop series on leadership and culture.”
In her board role, Dr. Laurin will contribute to strategic initiatives that advance organizational excellence across Arizona and neighboring states. Her extensive experience working with global CEOs, COOs, and business owners will provide crucial insights to SWAE’s growth and mission of promoting performance excellence.
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