I’M FROM’s Rice Toner Reaches Milestone with 3 Million Units Sold Globally

A renowned Korean skincare brand announced today that its flagship product, the Rice Toner, has surpassed 3 million units sold globally since its launch in August 2018. This milestone underscores the brand’s growing influence in the beauty industry, particularly in the United States, where interest in rice-infused skincare products is rising.

The Rice Toner, known for its milky texture and hydrating properties, has gained significant traction in the U.S. market. With consumers increasingly seeking natural and effective skincare solutions, the toner’s main ingredient—77.78% Goami rice extract from Yeoju, Korea—has resonated with those looking for a luminous and healthy complexion.

“We are thrilled to see such a positive response from the global community, especially from our customers in the United States,” said a spokesperson for I’M FROM. “Our Rice Toner embodies the essence of K-beauty by combining traditional ingredients with modern skincare science.”

The popularity of the Rice Toner is reflected in its impressive sales statistics. On average, a bottle is sold every 15 seconds worldwide. This demand is partly fueled by the product’s strong presence on social media platforms like TikTok, where it has become one of the best-selling Korean skincare items. The brand’s TikTok shop alone has recorded over 45,000 units sold in the U.S., highlighting the platform’s power in shaping consumer trends.

I’M FROM‘s Rice Toner has also earned the “Amazon’s Choice” badge in the United States and Canada, signifying high customer satisfaction and strong sales performance. Within Amazon’s Toner & Astringent category, it ranks among the top-selling products, further cementing its status as a must-have item in skincare routines.

Rice has long been a staple ingredient in Asian beauty practices, and it is known for its nourishing and brightening effects on the skin. The U.S. beauty industry has recently seen a surge in interest in rice-based products, attributed to the Rice Toner’s escalating popularity. Dermatologists note that rice extract is rich in vitamins and minerals that promote skin elasticity and barrier function.

The Rice Toner hasn’t just captured the hearts of consumers; it has also received numerous accolades from beauty experts and publications worldwide. Its formula, free from alcohol and fragrances, caters to various skin types—including dry, dull, combination, and sensitive skin—making it a versatile addition to any skincare regimen.

I’m From has various popular rice line products such as rice creams, serums, masks, toner pads, cleansers, sheet masks, etc. It is a good combination of rice toner and all together for glowing.

As the brand celebrates this milestone, I’M FROM is poised to continue its expansion in the global market. Plans are underway to introduce complementary products and limited-edition releases to meet the growing demand. The company remains committed to delivering high-quality skincare solutions that blend natural ingredients with scientific innovation.

For more information about the Rice Toner and other products, explore I’M FROM’s official website or their Amazon store.

About I’M FROM:

I’M FROM is a Korean skincare brand that creates products with transparent ingredient lists and sourcing practices. By partnering directly with local farmers, the brand ensures the purity and efficacy of its natural ingredients. Their mission is to provide honest skincare solutions that address various skin concerns while promoting overall skin health.

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Company Name: I’M FROM
Contact Person: Aileen Hwang
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Country: United States
Website: https://www.amazon.com/Im-Extract-Niacinamide-Hydrating-Fragrance/dp/B07K23HV61?ref_=ast_sto_dp&th=1&psc=1