Following the global rise of K-pop and K-food, K-beauty has firmly established itself as a significant trend in the U.S. market. Then, what is the secret behind Koreans’ youthful, radiant skin?
One of the leading trends in Korean beauty today is absolutely ‘slow aging.’ Evolving from the conventional ‘anti-aging’ concept, slow aging emphasizes healthy and natural aging.
In Korea, slow-aging products have seen a growing demand, especially among consumers in their twenties.
A new slow-aging brand for those in their twenties, ‘ANOTHERFACE,’ has launched eight products
In line with this trend, ANOTHERFACE, a slow-aging brand In line with this trend, ANOTHERFACE, a slow-aging brand was recently launched for targeting consumers in their twenties
The first collection unveiled is the ‘Peptatenol’ line, which including eight products: toner, serum, cream, sunscreen, hydrogel mask, modeling pack, cleansing oil, and cleansing foam.
Peptatenol is a unique double formula developed exclusively by ANOTHERFACE, combining peptides and panthenol to strengthen skin’s barrier and soothe sensitive skin
A representative merchandising director from ANOTHERFACE confidently stated, “Following the launch of our moisture barrier line, Peptatenol, we will also introduce the ‘Pantoacid’ for troubled skin line, featuring a dual formula of pantothenic acid and AHA, BHA, PHA, as well as the ‘Niathione’ for brightening skin line, which combines niacinamide and glutathione. And, In addition to slow-aging skincare, we are also planning a Enjoy Aging color cosmetics line”
Especially, ANOTHERFACE has gained further attention by selecting model Lee Soo-ah as the brand’s muse, who is referred to as the ‘Korean Devon Aoki’ and known for her unique aura
Model Lee Soo-ah has been chosen as the muse for ANOTHERFACE.
As the representative face of slow-aging skincare for individuals in their twenties, Lee Soo-ah captivates not only Korean but also global audiences
Myungin Cosmetics, which launched ‘Another Face,’ is a leading K-beauty company currently exporting to over 80 countries worldwide. Based on its extensive skin care expertise in catering to a diverse range of races and skin types, they have introduced ‘Another Face’ to the domestic market for the first time
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Company Name: Myungin Cosmetics
Contact Person: Marketing team
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City: Seoul
Country: South Korea
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