Global Oral Care Market size was valued at USD 39.90 billion in 2023 to USD 65.54 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031). Oral care encompasses a broader range of products including toothbrushes, toothpastes, dental floss, and more. The market is experiencing major transformations with evolving treatment methods and modernized technologies. The oral care market is remarkably fueled by the growing consciousness regarding optimal dental health, modernizations in product formulations, and improvements in oral care technology. The market is also driven by the increasing dental hygiene awareness and rising disposable income of consumers, mainly in developing economies.
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Consumers increasingly prefer organic, eco-friendly, and natural oral care products, comprising mouthwashes, toothpaste, and more that do not include added flavors, artificial colors, or preservatives. In response to these demands, producing companies are also engaged in natural elements, such as charcoal, herbal extracts, and coconut oil. Besides, customization and personalization are gaining popularity with companies emphasizing tailored mouthwashes and toothpastes for personal dental requirements and choices. In addition, tailored oral products and subscription services are also highly popular among a large population. There is also increasing emphasis on preventive care in place of reactive treatments. Recent years have witnessed huge demand for products that offer prolonged dental health issues, such as gum disease, cavities, and bad breath.
Advanced Whitening and Personalized Oral Care Solutions to Gain Traction in Future
Producers are actively engaged in offering OTC whitening kits equipped with LED technology. This accelerates the whitening process and improves the efficacy of whitening gels. Whitening toothpastes are also under improvement like effectiveness in maintaining whiteness in teeth and removing stains with comparatively less sensitivity. Companies are also involved in offering tailored toothpaste formulations for personal dental requirements like whitening or sensitivity. The recent years have also experienced traction for subscription-based services, offering dental practitioners with tailored oral care solutions delivered. Furthermore, digital and telehealth services are also gaining popularity due to prominence of virtual dental sessions and treatment planning, accessed through platforms and applications.
In May 2024, Colgate-Palmolive company is ready to introduce its product line of home care brands and personal care brands. The company is aiming to increase its business afar its core competencies in toothbrush and toothpaste categories.
In January 2022, Oral-B unveiled its recent digital health innovations at the CES (consumer Electronics Show), comprising Oral-B iO10 with iOSense™, the ultimate oral health coach. It also unveiled Oral-B iO™ products for better oral health for all with the addition of iO5 and iO4 brushes.
In April 2022, Royal Philips launched the novel Philips Sonicare electric toothbrush series. They present improved sonic technology, offering 3-7 times more enhanced removal of plaque than the regular manual toothbrushes.
In April 2024, Lion Corporation to launch a novel brand, named OCH-TUNE that will offer a fresh way to select oral care via style. The company will introduce novel toothbrushes, toothpastes, and mouthwashes in SLOW and FAST styles.
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Oral Care Market Segmental Analysis:
Product
Toothpastes [Pastes, Gels, Powders, Polishes]
Toothbrushes & Accessories [Toothbrushes (Manual toothbrushes, Electric toothbrushes, Battery-powered toothbrushes)
Replacement Toothbrush Heads]
Mouthwashes/Rinses [Non-medicated Mouthwashes, Medicated Mouthwashes]
Dental Accessories/Ancillaries [Dental Flosses, Breath Fresheners, Cosmetic Dental Whitening Products, Dental Water Jets]
Denture Products [Denture Fixatives, Other Denture Products]
Dental Prosthesis Cleaning Solutions
Distribution Channel
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Dispensaries
Oral Care Market Top Player’s Company Profiles
Colgate-Palmolive Company
Procter & Gamble (US)
GlaxoSmithKline PLC (UK)
Koninklijke Philips N.V. (Netherlands)
Johnson & Johnson (US)
Unilever PLC (UK)
GC Corporation (Japan)
3M Company (US)
Lion Corporation (Japan)
Church & Dwight Co, Inc. (US)
Sunstar Suisse S.A. (Switzerland)
Perrigo Company PLC (Ireland)
Dabur India Ltd. (India)
Orkla (Norway)
Dentaid Ltd. (Spain)
Henkel AG & Co. KGaA (Germany)
LG Household & Health Care, Ltd. (South Korea)
Kao Corporation (Japan)
Himalaya Wellness Company (India)
Ultradent Products (US)
Hain Celestial Group (Jason Natural Products, Inc.) (US)
Supersmile (US)
CloSYS (US)
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Integration of Oral Health with Overall Well-Being to Gain Wider Popularity
The trends in oral care highpoint a major inclination towards personalized dental products, innovations, and sustainability. The improved whitening products and smart toothbrushes are improving oral care, while the environmentally friendly and natural alternatives reflect the rising demand for sustainability. Subscription-based and personalized services are gaining prominence and incorporation of better oral health and overall well-being are growing popular. These trends highlight a major focus on enhancing health outcomes, user experience, and ecological impact.
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