Dietary Supplements Market size was valued at USD 159.7 billion in 2023 to USD 283 billion by 2031, growing at a CAGR of 7.4% in the forecast period (2024-2031).
Dietary supplements hold a dynamic landscape, wherein health-conscious customers are navigating a plethora of innovation to improve their health and overall well-being. The market has witnessed notable growth in the past few years backed by the growing demand for preventive healthcare and growing health awareness. Lately, there has been a significant inclination towards personalized, organic and natural supplements with emphasis on efficacy and transparency. Growing research and improvements in technology are also affecting innovation, while fluctuating regulatory standards on the global scale are driving improved safety measures and quality control. The market is further propelled by the growing number of lifestyle-associated issues, improvements in technology research, and increasing spending power of consumers.
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Supplements are increasingly tailored to personal genetic profiles, health data, and lifestyle for more targeted advantages of dietary supplements. There also has been an increased emphasis on dietary supplements that aid mental health, like nootropics and cognitive improvement and adaptogens for better stress management. Moreover, improved prebiotics and probiotics is another area of focus that comprises formulations and strains for gut microbiome health and its effect on overall wellbeing. The progressing supplements are also specially designed to aid not only the immune defense, but also system modulation and balance like strains on functional and probiotics mushrooms. Supplements for aiding metabolic functions and treating conditions like insulin resistance, comprise consumable products with elements like chromium and berberine.
Growing Emphasis on Personalized Supplements and Sustainable Options
Advancements in health data analysis and genetic testing have formulated several personalized supplements. Companies are engaged in offering customized products on the basis of personal genetic profiles and lifestyle requirements. Also, there has been an increased interest in eco-friendly practices and plant-based supplements. Users are actively preferring products designed from sustainable sources and wrapped in eco-friendly materials that aid the environment. Supplements are also currently being integrated into functional beverages and foods like meal replacements, fortified snacks, beverages, providing consumers with health advantages more than mere basic nutrition.
In April 2024, Pfizer Inc. announced that it received approval from the U.S. FDA for its BEQVEZ™ for the treatment of patients with moderate to serious hemophilia B. this is specially used for patients who have historic or current life-threatening hemorrhage or presently use (FIX) factor IX prophylaxis therapy or have severe bleeding episodes.
In June 2024, the multivitamin & supplement company engaged in 80years+ of nutrition science, One A Day, launched a dietary supplement named, One A Day® Age Factor™ Cell Defense that aids cellular health, where aging is started.
In January 2024, Abbott introduced its novel PROTALITY™ brand, the protein rich nutrition shake that is the first product in the product line aiding the increasing number of individuals aiming to lose weight while maintaining good nutrition and muscle mass.
In February 2022, Amway India introduced nutrition supplements in trendy, convenient, and tasty and simplified formats, such as mouth dissolving jelly strips and flavored gummies under its brand Nutrilite.
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Dietary Supplements Market Segmental Analysis:
Type
Probiotics
Vitamins
Botanicals
Others
Method of Application
Tablets, Capsules
Liquids
Powders
Soft Gels
Gel Caps
End User
Adults
Geriatrics
Infants
Children
Pregnant Women
Ingredients
Vitamins, Botanicals
Minerals
Proteins & Amino Acids
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Other
Dietary Supplements Market Top Player’s Company Profiles
Amway Corporation
Abbott Laboratories
Archer Daniels Midland Company
Bayer AG
Glanbia plc
Herbalife Nutrition Ltd.
GlaxoSmithKline plc
Nestlé S.A.
Pfizer Inc.
DSM Nutritional Products AG
Nature’s Bounty Co.
Otsuka Holdings Co., Ltd.
Pharmavite LLC
GNC Holdings Inc.
Suntory Holdings Limited
The Himalaya Drug Company
The Nature’s Way Co.
NOW Foods
USANA Health Sciences, Inc.
XanGo, LLC
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Emphasis on Personalized Health Solutions and Sustainability to Reshape Market in Future
Recent dietary supplements trends emphasize an inclination towards advanced bioavailability, personalization, and sustainability. Advancements are fueling the creation of environment-friendly, customized formulations, products, and better absorption technologies. Also, the escalating demand for functional food products and mental health support is dynamically changing the market, while stringent laws confirm safety and quality protocols. These trends reflect a major shift towards personalized, responsible, and comparatively effective solutions.
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