Inspirational singer/songwriter ALYA unveiled the official music video for her latest single, “Hope,” on September 24th, just days before performing the song live at the 12th Annual Forbes 400 Summit on Philanthropy. The Grammy-winning vocalist brought her uplifting message of courage and resilience to an audience of over 100 influential global changemakers, including Matt Damon and Katie Couric.“
It was an honor and a privilege to perform for some of the world’s greatest leaders and philanthropic minds,” ALYA says. “I hope that this song inspires many to join together in unison toward a better, brighter future for everyone.”
The invite-only Summit offered an exclusive opportunity to discuss insightful, impactful ideas for furthering peace and prosperity – an ambitious and vital pursuit to which the singer/musician herself aspires. She has consistently proclaimed her passion about creating better opportunities for the next generation. During the event, ALYA announced that the shares generated from the recording of “Hope” will go to UNICEF USA in support of the world’s children.
The video for “Hope” was shot in Burbank, California and directed by Kristi Foley of Pleasant Street Entertainment. Tim Carmon developed the story concept, bringing into stark focus the songs contrasting dualism: the life-giving light of community that overcomes feelings of isolation, darkness, and defeat.
ALYA’s wardrobe reflects the black and white tones of these opposing themes, including custom floral bodysuit that gives a subtle nod to the previous botanical art installations for which the singer is known. Showcasing simplicity at its best, viewers are invited to focus on the words behind the music as ballet dancer Maxine Hupy soulfully choreographs the melody.
Watch the official “Hope” music video on YouTube:
Video: https://www.youtube.com/embed/sTEOTi1n_Dc
Discover ALYA’s newest single, “If YouOnly Knew,” now on Spotify.
About ALYA:
Born and raised in the Soviet Union, ALYA is a Grammy-winning vocalist whose evolving musical style seamlessly blends elements of inspiration, pop, and dance, resulting in a sound that is both distinctive and mesmerizing. Using her platform for positive change, ALYA is an inspirational figure in both the music community and across the globe.’
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