The innovative New York-based fashion brand Daisy Lane has officially unveiled its latest collection at La Galerie Bourbon in Paris, capturing the essence of handmade, sustainable knitwear. Renowned for celebrating freedom of expression, empowerment, and creativity, Daisy Lane continues to push the boundaries of fashion, transforming it into a collectible form of art.
Turkey-born designer Yasemin Germiyanligil is immensely proud of this collection, emphasizing that each piece is handmade, hand-dyed, and often even handspun. “It’s special and important for me, as someone with a background in painting, that the garments take on a life of their own. With this collection, I was truly able to bring that vision to life,” she states. The runway pieces are all unique, intended as sculptural works of art rather than items for sale.
This collection celebrates the artistry of knitwear, reflecting a harmonious blend of clothing design and fine art. The emphasis lies not only on visual creativity but also on the intricate craftsmanship that defines knitwear. Yasemin selected Paris as the backdrop for her new creations because the city embodies the beauty found in everyday life. This collection showcases the remarkable outcomes that can arise when extensive time and dedication are invested in a single artistic vision, moving away from the pursuit of rapid production.
Founded in 2022, Daisy Lane emerged from Yasemin’s desire to transform her creative practice into a celebration of individuality and authenticity. “Working with your hands, creating things that feel genuine, and letting them all exist under one roof without complying with any specific standards is what drives me,” she explains.
Yasemin’s creations invite a sense of pure wonder, drawing inspiration from her childhood dreams and the lively energy they embody. By interacting with children to discover their dream outfits, she incorporates their joyful perspectives into her designs, resulting in garments that celebrate playful freedom.
Each item in the collection serves as a unique piece of wearable art that honors the artistry involved in its creation, while using locally sourced materials to support the local economy. Yasemin explores various techniques — knitting, crocheting, and weaving — to harmonize her creative vision with the textures and forms of her materials.
Her journey started with the creation of bikinis for a girls’ trip, which quickly garnered interest from friends and family. A partnership with a Turkish non-profit allowed her to hire women who had experienced domestic abuse, teaching them valuable knitting skills, involving them in the creative process, and fostering their financial independence. The initial line of bikinis eventually expanded into versatile cover-ups and all-season apparel.
Yasemin advises anyone with a dream, including those looking to start their own fashion brand, to go for it and pursue it wholeheartedly, as we often stand in our own way when it comes to achieving success.
Beyond being just a fashion brand, Daisy Lane advocates for the celebration of our inner child, individuality, and authenticity. Its mission extends to empowering women and communities while actively supporting local craftsmanship.
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