Walk easy, live green: Folg sneakers set a new standard for comfort

Walk easy, live green: Folg sneakers set a new standard for comfort

Folg, a Swiss-based innovative footwear brand, officially announces the launch of its Kickstarter campaign for its new foot-shaped sneakers that are designed to deliver maximum comfort and sustainability. Created for those who spend long hours on their feet, Folg’s sneakers promise an unparalleled combination of support, style, and durability. With this launch, backers will have the chance to be among the first to experience this revolutionary product.

Folg sneakers feature a unique zero-drop design and extra toe-room, which allow for natural movement, reduce foot fatigue, and offer all-day comfort. Made from 100% recycled materials, these eco-friendly shoes are a game-changer for professionals, casual wearers, and anyone seeking comfort without sacrificing style.

“We are excited to bring Folg to life through this Kickstarter campaign,” said Yifan Li, Founder and Designer of Folg. “Our goal has always been to create a shoe that combines comfort, functionality, and sustainability. Folg sneakers allow wearers to stand and walk with ease while also promoting a more environmentally conscious lifestyle.”

Key Features:

  • Foot-Shaped Design with Extra Toe-Room: Folg sneakers mimic the natural shape of the foot, providing comfort and support for long hours spent on your feet.
  • Zero-Drop Sole: This unique design feature ensures that the heel and forefoot remain level, promoting a more natural walking experience with improved posture.
  • Eco-Friendly Materials: Constructed with a breathable mesh upper and vegan leather that are both made from 100% recycled materials, these sneakers are as sustainable as they are comfortable.
  • Elastic Laces for Easy Wear: Slip in and out of your sneakers with ease, thanks to innovative elastic laces designed for convenience.
  • Durable Rubber Sole: Reinforced and made with 100% recycled material, the rubber sole provides strong traction and longevity.

The campaign offers backers exclusive perks such as early access to limited edition colors and add-ons like the Cloud-Lift insole for enhanced comfort. Stretch goals up to €600,000 include additional colors, new materials, and a left/right size mismatch option to ensure the perfect fit for every customer.

Kickstarter Campaign Timeline:

  • September 2024: Kickstarter campaign launch
  • October 2024: Campaign ends, funds are received, and production begins
  • November-December 2024: Exclusive early batches shipped to super early backers
  • January 2025: Main production starts
  • May 2025: Shipping to all backers


About Folg

Folg is a Swiss-based footwear company focused on creating sustainable, foot-shaped shoes that provide ultimate comfort for long hours of standing or walking. Combining innovative design with eco-friendly materials, Folg is on a mission to redefine everyday footwear. Founded by Yifan Li and supported by a team of experts, including footwear developer Zongwen Li and foot health advisor Georgette Dutoit, Folg is poised to become a leader in the comfort footwear market.

For more information on the Kickstarter campaign and to back Folg sneakers, visit their Kickstarter: https://www.kickstarter.com/projects/1771552226/folg-the-foot-shaped-sneaker-revolution-for-those-who-stand

Media Contact
Company Name: Folg
City: Zurich
Country: Switzerland
Website: www.kickstarter.com/projects/1771552226/folg-the-foot-shaped-sneaker-revolution-for-those-who-stand?ref=asm9ws