Cannes, France – October 3, 2024 – The 40th annual Frontier Awards took place tonight at the prestigious Carlton, Cannes, recognizing excellence and innovation within the global travel retail sector. Among the standout honorees was MITTI Café, a social enterprise dedicated to empowering individuals with disabilities, which received the coveted People & Planet Award: Diversity & Inclusion Champion.
The Frontier Awards, celebrating their 40th anniversary this year, are considered one of the most prestigious events in the travel retail industry. With entries from around the world, this year’s awards showcased the very best in innovation and excellence. A panel of expert judges reviewed numerous submissions before selecting the finalists and ultimate winners, including MITTI Café, for their outstanding work in fostering diversity and inclusion.
Founded by Alina Alam, MITTI Café (is renowned for its impactful mission to provide meaningful employment to individuals with disabilities. Through their innovative café model, MITTI empowers marginalized communities while promoting awareness about disability rights and inclusion. Their dedication to social change aligns with the core values of the People & Planet Award, making them a worthy recipient of this accolade.
Kapila Ireland, Editor of DFNI-Frontier, lauded the winners: “It was a fantastic event to celebrate the 40th Frontier Awards this evening. The record number of entries we received was a real showcase of the excellence and innovation present in our market today. Congratulations to all of our finalists, and a special well done to each of our winners who have truly excelled in their categories. MITTI Café’s dedication to diversity and inclusion is an inspiring example of social entrepreneurship at its finest.”
At the prestigious event, photographs of the President of India, Droupadi Murmu, and Chief Justice of India, Dhananjaya Y. Chandrachud were prominently displayed, highlighting their active support for MITTI Café’s cause. President Murmu inaugurated a MITTI Café at the Presidential Estate (Rashtrapati Bhavan), while Chief Justice Chandrachud inaugurated another MITTI Café at the Supreme Court of India. Their personal involvement underscores their commitment to inclusivity and empowerment of persons with disabilities. Both leaders have championed MITTI Café’s mission to provide meaningful employment opportunities, reinforcing the importance of building a more equitable and inclusive society across India’s highest institutions.
This recognition of MITTI Café highlights the vital role that businesses can play in championing inclusivity and driving societal change. By providing individuals with disabilities an opportunity to showcase their talents in the workplace, MITTI Café is setting a new standard for diversity in the business world, creating both economic and social impact.
As the world continues to focus on more inclusive and sustainable business practices, MITTI Café’s success at the Frontier Awards is a powerful reminder of the transformative potential of social enterprises.
Photos and full details of the winners from the event can be accessed here:
2024 Frontier Awards Event Photos
Media Contact:
MITTI Social Initiatives Foundation
Email: alina@mitticafe.org
Website: mitticafe.org
Media Contact
Company Name: Mitti Cafe
Contact Person: Ayesha Alam
Email: Send Email
Phone: +918008944931
Address:716/2, 22nd Cross Rd, K.R.Road, Banashankari Stage II, Banashankari
City: Bengaluru
State: Karnataka 560070
Country: India
Website: mitticafe.org