The text-to-video AI market is expected to expand from USD 0.1 billion in 2022 to USD 0.9 billion by 2027, with a Compound Annual Growth Rate (CAGR) of 37.1% during the forecast period. The market’s growth is being fueled by the increasing use of data-driven videos on websites to enhance conversion rates.
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Consulting Services segment is estimated to lead the text-to-video AI market in 2022
Consulting services offer unique services that help businesses to realize how many opportunities come from implementing any AI solution into their business. Consulting services deal with complex inquiries and have numerous clients that demand constant changes in product and service offerings. The demand for consulting services is increasing globally due to the rising pressure on organizations to stay competitive in their respective markets.
Large Enterprises segment is expected to have a higher growth rate during the forecast period
Organizations with more than 1,000 employees are categorized under large enterprises. Large enterprises are witnessing an increased need to deploy text-to-video AI solutions and services to efficiently manage their large number of devices spread across geographies. Large enterprises spend significant amounts on becoming technologically proficient. Large enterprises spend significantly on their devices in the business industry to enhance their business operations to remain competitive in the global market.
Education segment is set to emerge as a larger market during the forecast period
With the emergence and adoption of new technologies such as wireless connectivity, high-speed connectivity technology, cloud, AR, VR and more, learning is no longer limited to the classroom. The new generation of learners today requires the freedom and flexibility to learn however they want. Especially after COVID-19, learning is shifted to videos than texts. The anytime, anywhere, and anyone education culture has revolutionized the education industry.
Asia Pacific is projected to grow at the fastest growth rate during the forecast period
Asia Pacific consists of countries, such as Japan, China, India, Australia, and New Zealand. The countries in Asia Pacific region are projected to register high growth rates in the text-to-video AI market. The region is expected to witness the highest CAGR during the forecast period. Generative AI is still evolving in the region; major players are expected to invest in text-to-video AI in the upcoming years.
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Unique Features in the Text to Video AI Market
One of the standout features of text-to-video AI is its ability to automatically convert text inputs into fully-produced videos. By leveraging natural language processing (NLP) and AI algorithms, the platform can generate videos based on written content, making it faster and more efficient for businesses to create engaging visual media without requiring advanced video production skills.
Text-to-video AI platforms offer high levels of customization, allowing users to personalize various aspects of the video, including themes, visuals, voiceovers, and animation styles. This enables businesses to tailor videos to their brand identity and target specific audiences more effectively. Personalization extends to automated voiceovers, where AI can match the tone and style to the content’s context.
These AI-powered platforms allow real-time editing and on-the-go adjustments. Users can make quick changes to the script, visuals, or voiceover without needing to start the process from scratch, offering flexibility and reducing the time required to fine-tune the video content. This feature makes it easy to iterate on content based on audience feedback or evolving business needs.
Text-to-video AI tools are often integrated with data analytics platforms, providing insights into how videos perform across different channels. The AI can analyze user engagement, click-through rates, and viewing patterns, allowing businesses to refine their content strategy and create more impactful videos based on data-driven insights.
A unique feature of many text-to-video AI platforms is their ability to generate videos in multiple languages. This feature is especially valuable for businesses targeting global audiences, as it allows them to create localized content efficiently without needing separate teams for translation and video production. AI-driven language processing ensures accuracy in voiceovers and subtitles, further enhancing accessibility.
Major Highlights of the Text to Video AI Market
A key driver of market growth is the growing adoption of data-driven videos by businesses to boost conversion rates. With video content proving to be more engaging and effective in driving customer actions, companies are leveraging AI-powered tools to create videos that are personalized, targeted, and aligned with consumer preferences, making them more impactful in marketing and sales strategies.
One of the significant highlights of text-to-video AI platforms is their ability to automate and streamline the video production process. By turning text into video content in a matter of minutes, these tools enable businesses to drastically cut down on time and costs associated with traditional video production, making video creation more accessible and scalable for a wide range of applications.
The text-to-video AI market stands out for its focus on personalization. These platforms allow users to customize various elements of the video, such as themes, voiceovers, animations, and graphics, ensuring that each video is unique and aligned with a brand’s identity. This high level of customization is critical for businesses aiming to create more tailored and engaging customer experiences.
Text-to-video AI solutions are becoming an integral part of digital marketing and e-commerce strategies. The ability to quickly generate product videos, tutorials, or promotional content allows businesses to scale their marketing efforts. As video content continues to dominate online engagement, companies are leveraging AI-generated videos to maintain a competitive edge and keep pace with content demands.
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Top Companies in the Text to Video AI Market
The major vendors covered in the text-to-video AI market include GliaCloud (Taiwan), Designs.ai (Singapore), Pictory (US), Raw Shorts (US), Wochit (US), Vimeo (US), Vedia (US), Lumen5 (Canada), Synthesia (UK), Steve AI (US), InVideo (US), Meta (US), Hour One (Israel), Google (US), Elai.io (US), Peech (Israel), Wave.video (US), DeepBrain AI (South Korea), D-ID (Israel), Yepic AI (UK), Movio (US), KLleon (South Korea), Synthesys (UK), VEED (UK), and Ezoic (US).
Vimeo is a leading all-in-one video software solution that provides the full breadth of video tools through a software-as-a-service (“SaaS”) model. The company provides a single turnkey solution to create, collaborate and communicate with video to solve the challenges of businesses as they face significant barriers to using video, consisting of time, cost, lack of technical expertise and the need to pay for and manage multiple software vendors. Vimeo’s cloud-based software eliminates these barriers and solves essential video needs such as creation, collaboration, distribution, hosting, marketing, monetization, and analytics. The company serves a growing community of over 260 million registered users in over 190 countries. Vimeo users include creative professionals, small businesses, marketers, agencies, schools, non-profits and large organizations.
InVideo aims to re-invent video creation and make it available globally. The company believes that the future of video creation is in the browser, collaborative and easy across devices. InVideo offers more than five thousand unique designer templates and more than nine million premium media also, including iStock, a large audio library for every mood or genre and various customizable features. InVideo has a flexible timeline, and its drag-and-drop editor further improves the user experience of making professional videos instantly on the browser. The company has specialties such as text-to-video, video editing, content creation, media stitching, natural language processing, customized workflows, editorial videos, video making, video production, AI, entertainment, video content, SaaS, and video editing..
Hour One based in Israel, operates in the Text-to-Video AI market, offering innovative solutions for automated video creation from text inputs. Leveraging advanced artificial intelligence and natural language processing technologies, Hour One enables users to generate high-quality, customizable videos swiftly and efficiently. Their platform empowers businesses and content creators to transform written content, such as articles, blog posts, or social media captions, into engaging video content with minimal effort. Hour One’s focus on delivering personalized, visually appealing videos aligns with the growing demand for dynamic multimedia content across various digital platforms, including social media, marketing campaigns, and educational resources.
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