Adhespack, company specialized in creating and producing sampling solutions, has been solidifying its presence on the global stage as a leader in sustainable alternatives for the fragrance and cosmetics industries. For the upcoming Luxe Pack Monaco, which will take place from September 30 to October 2 at the Grimaldi Forum, in the Principality of Monaco, the company will launch Blistapaper, a blister for makeup made 100% from paper.
Sérgio Piciarelli, Marketing and Innovation Director Sérgio Picciarelli, Marketing and Innovation Director, explains that Blistapaper is a blister similar to those used for medications but developed for makeup. It can be used for samples or single-dose final products, such as powders, eyeshadows, blushes, lipsticks, and more. “The unique combination of Suzano’s FSC Greenpack® paper with Adhespack’s application technology has enabled the creation of packaging with the functionality and convenience of a conventional blister, but without plastic or aluminum. It’s purely paper.”
A sustainable and award-winning Journey
With the launch of Blistapaper, Adhespack takes another step forward in its sustainability journey, which already includes pioneering achievements such as the launch of Scent Green fragrance samples, which earned the Luxe Pack in Green Award last year, and the Makeup Green sampling line, launched at Edition Speciale by Luxe Pack 2024, held in June in Paris. Both lines are compostable and were also produced using Suzano’s FSC Greenpack® paper, which decomposes in 154 days.
The Adhespack executive notes that the use of renewable raw materials to create recyclable, compostable, or biodegradable products will be crucial for brand positioning in the coming years: “The market is increasingly prioritizing alternatives that do not involve plastic or aluminum, especially those that present challenges in terms of recyclability,” he adds.
Experimentation technologies
“It is a gratifying experience, both as a collaborator and as a consumer, to be involved in the development of products that respect the environment,” says Picciarelli, who is directly engaged in several of the company’s product launches as it celebrates its 25th anniversary. “These are impactful, interactive, and safe technologies that captivate consumers through experimentation and stimulate their desire to purchase,” he concludes.
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