7 Yards Media, a leading Australian e-commerce company, has announced an industry milestone, generating $100 million for small to medium-sized businesses (SMBs).
In a roundtable discussion with members of the Australian press this week, Lakshita Kapoor and Sahib Singh, founders of 7 Yards Media, attribute this milestone to the team’s dedication to helping clients achieve substantial financial outcomes.
“At 7 Yards Media, we believe that small to medium-sized businesses are the true drivers of innovation and community growth,” Sahib said. “Our focus has always been on creating strategies that enable these businesses to scale effectively and achieve their revenue goals.”
Sahib Singh, 7Yards Media Founder and Director
Sahib talked about an Australian jewellery brand that struggled with stagnant sales and ineffective marketing strategies and faced significant challenges in growing its revenue. After partnering with 7 Yards Media in February, the company received a tailored strategy that focused on targeted optimisation and scaling initiatives. As a result, the brand experienced a 145% increase in revenue within 90 days. Its monthly revenue surpassed $75,000, and it experienced a 79% increase in the number of orders.
“Our strategic scaling business efforts have been pivotal in transforming the business,” noted Sahib, who highlighted the company’s role in turning an underperforming business into a thriving e-commerce.
7Yards Media called on Australian SMBs to embrace innovative strategies and expert interventions to transform their e-commerce businesses. They urged small to medium-sized enterprises to seek support to address their specific challenges rather than settling for generic solutions that favour larger industry players.
“Our mission is to give these businesses the tools and visibility they need to not just survive but thrive in a competitive marketplace,” Lakshita noted.
Lakshita Kapoor, 7Yards Media Co-founder and Creative Director
A furniture reseller who struggled with poor sales and slim profit margins also turned to 7Yards Media for support. Generating only $24,000 per month in revenue and grappling with a conversion rate of just 0.3%, this client had inefficient ad campaigns and a low conversion rate, putting the business on the brink of closure.
In this case, 7Yards Media implemented targeted digital marketing strategies, including refined ad campaigns, enhanced audience targeting, and conversion rate optimisation. The company’s monthly revenue surged to $66,500, achieving a 107% increase in revenue, a 48% increase in conversion rate, and a 62% increase in gross profit.
Lakshita said 7 Yards Media’s approach is centred on a holistic e-commerce strategy that addresses both the front-end user experience and backend operational efficiency.
The team behind Yards Media executes data-driven methods to optimise ad performance and user experience. This leads to higher conversion rates and improved overall campaign effectiveness. The company’s commitment to data and analytics allows it to fine-tune strategies and ensure clients achieve their goals.
7 Yards Media also employs a comprehensive full-funnel approach, which aims to address every stage of the customer journey, from awareness to conversion. “This strategy aims to drive conversions at all touchpoints, making the most of every interaction a potential customer has with a brand,” explains Sahib.
Meanwhile, Lakshita pointed out that the challenges many e-commerce brands face, such as stagnant sales, marketing confusion, uncertain ROI, and limited time and resources, can be effectively managed through a strategic partnership with the right agency.
“At the end of the day, the goal is not to add more complexity. It is about offering a complete marketing solution that simplifies the growth path,” said Lakshita, who described the company’s combination of data-driven strategies, creative insight, and relentless focus on results as a game-changing approach in the Australian e-commerce landscape.
Through its approach, 7 Yards Media aims to help businesses stop playing catch-up and build winning marketing strategies that drive consistent, predictable growth.
For more information about 7 Yards Media and its services, visit https://7yardsmedia.com.au/.
About 7 Yards Media:
7 Yards Media is an Australian e-commerce company that aims to help small to medium-sized businesses achieve growth through strategic, data-driven marketing solutions. 7 Yards Media, led by founders Lakshita Kapoor and Sahib Singh, focuses on providing SMBs with the tools and strategies needed to thrive in a competitive marketplace, driving substantial results through innovative e-commerce solutions.
Media Contact
Company Name: 7 Yards Media
Contact Person: Sahib Singh
Email: Send Email
Phone: +61 470296306
Country: Australia
Website: https://7yardsmedia.com.au/