Who knew National Ice Cream Sandwich Day could be such a sensation? M&M’s and Sweeter certainly did! In collaboration with PR agency Weber Shandwick, Sweeter orchestrated a remarkable branded marketing campaign in record time to celebrate this delightful day. The result? Thousands of New Yorkers were treated to an unforgettable experience, with one lucky participant winning a freezer full of M&M’s Ice Cream Sandwiches.
The Making of the Campaign
The campaign kicked off with Sweeter’s talented graphics team designing a custom branded truck wrap, complete with a fun QR code that directed guests to enter the contest. The QR code alone generated approximately 1,000 hits to a special landing page, showcasing the excitement and engagement surrounding the event.
Sweeter managed all aspects of the logistics, including the distribution of 5,000 ice cream sandwiches on a sweltering summer day, ensuring every detail was flawlessly executed. From coordinating on-site security to deploying a diverse and energetic Brand Ambassador (BA) team, Sweeter ensured the activation ran smoothly.
Strategic Location Selection
Targeting six high-foot-traffic locations throughout Manhattan, Sweeter’s strategic recommendations included two of the world’s largest digital media outlets, providing an extra PR boost. This guerrilla-style approach not only maximized exposure but also captivated the bustling New York City crowd.
Engaging and Fun: The Core of the Campaign
The core of the campaign was to inject fun and excitement into the lives of consumers, especially those who diligently work on passion projects after hours. The M&M’s message resonated with this audience, offering a much-needed break and a delightful treat. The diverse BA team amped up the energy, engaging with guests and enhancing the overall experience.
Celebrating National Ice Cream Sandwich Day
Here’s how we made National Ice Cream Sandwich Day a memorable event:
● Custom M&M’s QR Code: Directed approximately 1,000 visitors to a special landing page.
● Graphic Design: Eye-catching truck wrap that drew attention and delighted onlookers.
● Logistics: Distribution of 5,000 ice cream sandwiches on a hot summer day, expertly managed by Sweeter.
● Location Selection and Schedule: Strategically chosen high-foot-traffic areas, executed guerrilla-style.
● Brand Ambassador Team: A diverse and energetic team that kept guests entertained and engaged.
A Hit in the Heart of NYC
The success of the campaign was evident in the smiles and excitement of thousands of New Yorkers. The celebration not only brought joy to those who participated but also amplified M&M’s brand message in a fun and engaging way.
By leveraging Sweeter’s expertise in experiential marketing, the campaign achieved its goal of giving consumers an extra pep in their step while highlighting the brand’s support for passion projects.
For more information on how Sweeter can bring your brand to the streets and create unforgettable experiences, visit www.WeAreSweeter.com
About Sweeter
Based in New York City, Sweeter is a leader in creating innovative and engaging experiential marketing solutions. Known for their creative approaches and meticulous execution, Sweeter continues to set industry standards in making brands come alive in the eyes of consumers.
For more information, please contact: kim@wearesweeter.com
Media Contact
Company Name: We Are Sweeter
Contact Person: Kim Healing
Email: Send Email
Phone: (212) 888-6633
Address:685 1st Ave.
City: New York
State: NY
Country: United States
Website: www.wearesweeter.com