Totem Tree
The gene for the growth of 3TREES is derived from the profound thoughts encapsulated in Tao Te Ching, with the “tree” as the cultural totem of the company.
The development of an enterprise is the result of the interaction between the external environment and the quality of the enterprise itself, just as the growth of a tree is influenced by both the natural environment and its intrinsic genes. Analysis shows that the growth conditions of 3TREES are actually different from the growth factors of trees.
（1）External Environment
Any tree grows from a seed. Sunlight, soil, air, rain and dew together constitute the external environment essential to the survival and growth of a tree, and none of these elements are indispensable.
The seed is the gene of the tree, determining the type of the tree and its maximum longevity and diameter. Sunlight is the prerequisite to photosynthesis. Soil stores water and nutrients and keeps the roots of the tree in place. The depth and breadth of the roots in the soil determines the height and size of the crown of the tree, as well as its ability to withstand wind and rain. Air is an indispensable ingredient for photosynthesis, and without air, a tree cannot produce the nutrients it needs for growth and is doomed to wither. Rain and dew nourish all creatures; they are the link between the tree and its surrounding environment; they are also the strongest porters who help a tree complete its natural cycle. The external environment decides how long the tree will live and how tall and how big it will grow.
The original mission of 3TREES is the gene for its growth, determining its character and its maximum life and size. Stakeholders, including the Party, the State, society, the industry, customers and partners, as well as investors and employees, are the sunlight, soil, air, rain and dew necessary for the growth of trees, providing energy for 3TREES’ development and steering the company into the right direction; together, they form the necessary environment for the growth of 3TREES. The match between the initial mission of 3TREES and the environment ultimately determines the life and scale of the enterprise.
At 3TREES, the enterprise is a ship, culture is its sail, and Party building is its rudder. The steady development of an enterprise benefits from the development of its corporate culture, while Party building ensures that the corporate culture remains on the right track. The rapid development of an enterprise is not possible without strategic planning. The formulation of enterprise strategies should be aligned with government and industry policies. Likewise, the growth of 3TREES is rooted in its customer base and customer needs. 3TREES’ dedication to satisfying customer needs inspires the company to pursue innovation, transformation and breakthrough at all times. Distributors, suppliers and other stakeholders stimulate and facilitate 3TREES’ progressive self-improvement, while investors and employees provide a source of vigor and vitality for the enterprise to thrive.
（2）Intrinsic Gene
The intrinsic gene of tree in embracing the blue sky, braving wind and rain, reaching upwards, forming a forest with other trees, and providing shade for all, dovetails with 3TREES’ corporate spirits and aspirations.
Embrace the Blue Sky – Pursue Dreams and Aspirations
A tree that does not reach out to the blue sky will never grow, while an enterprise without dreams and aspirations can never be expected to accomplish much. Just like a towering tree embracing the blue sky, 3TREES is committed to its mission of “making homes healthier and cities more beautiful” and its vision of “supporting the earth and greening the world”; it also makes constant efforts to develop management methods and operating modes that suits its conditions. Where there are dreams, there is a future.
Be Down to Earth – Strive Hard and Persevere in Entrepreneurship
A tree without deep roots cannot have lush green leaves. In this constantly changing world, 3TREES knows that it will be driven out of business if it does not continue learning, exploring and striving hard. And no matter how successful it will become in the future, 3TREES will always carry forward the spirit of striving hard, persevere in entrepreneurship, stay down-to-earth, and strive to expand and solidify its root system in the soil to accumulate energy for holding up the blue sky.
Brave Wind and Rain and Always Go Upwards – Never Give Up and Always Strive to Be the Best
Every tree that has stood erect for hundreds of years has weathered numerous storms, growing upwards by embracing sunshine. 3TREES has come a long way, braving thunderstorms by growing a thick trunk and dense branches. It has never given up and has always strived to be the best. Rain or shine, it presses ahead against all odds to accomplish its mission, and in the process, it has grown into an evergreen tree.
Form a Forest with Others and Provide Shade for All – Be Full of Vigor and Vitality and Committed to Boundless Philanthropy
The life of the tree is a life of unity and dedication and a virtuous cycle. A tree can be easily shaken by wind and rain, but in a forest, trees can band together to withstand the impact of inclement weather and retain their vigor and vitality. The roots protect the soil, the leaves release oxygen, and the crown fends off wind and sand. When the flowers on the tree bloom and bear fruit, they are pleasing to the eye, and the fallen leaves nourish the earth when they return to their roots. Trees huddling together to create a forest that provide shade for all represent 3TREES’ spirit of camaraderie, selfless dedication, and devotion to common prosperity. Caring for the homeland and bringing benefits to mankind is the original mission of 3TREES. We are committed to boundless philanthropy by taking actions that will benefit the industry, the country, the world, and even the earth.
Media Contact
Company Name: 3TREES
Contact Person: Media Relations
Email: Send Email
Phone: +86 0594 2761989
Address:Headquarters: 518 Liyuan North Avenue, Licheng District
City: Putian
State: Fujian, 351100
Country: China
Website: https://www.3treesgroup.com/