The founder of DIORLOMAKEUP, the innovative skincare and makeup brand inspired by the rich culture and beauty of Senegal, talks about their brand and how it has become of the most exciting skincare brands of recent years.
There are more than 4,000 skincare brands around the world with hundreds launching each year. Many of those brands fail within the first two years with others failing within the first four years. One brand skincare brand that is set to be around for the duration is DIORLOMAKEUP.
I decided to get together with the founder of DIORLOMAKEUP to find out what makes them stand out from the crowd and how they are managing to beat the trend. This is what they had to say.
Q: Can you introduce yourself?
A: Absolutely! I’m Dior Lo, Designer, Serial Entrepreneur, Creative Director, and Founder of DiorloMakeup. Our brand is dedicated to celebrating Senegalese culture through the power of makeup. We believe makeup is for everyone, regardless of where you are or your skin tone. If you love makeup, you belong with us.
Q: What inspired you to start DiorloMakeup?
A: My journey began in 2009 as a YouTube content creator, where my passion for makeup grew significantly. However, I found a lack of representation online for my skin tone, despite being a Sephora beauty enthusiast. This challenge drove me to create DiorloMakeup. I saw a widespread issue with finding the right shade for diverse skin tones and wanted to offer a brand that embodies the bold, vibrant spirit of Senegal while providing high-quality products for every complexion.
Q: When did you first get into makeup?
A: I was a late bloomer in makeup. In my mid-twenties, I only used a brow pencil and lip gloss. It wasn’t until I started creating content and received encouragement from friends and online followers that I delved deeper into the world of makeup.
Q: What sets DiorloMakeup apart from other brands?
A: DiorloMakeup stands out for its authenticity and inclusivity. My personal experience as an underdog fuels my drive to create products that resonate with many. We focus on offering a wide range of shades, especially for underrepresented skin tones, ensuring everyone feels celebrated and empowered.
Q: How does DiorloMakeup compare in terms of quality and pricing?
A: We deliver luxury without the exorbitant price. Our products are crafted with premium ingredients and the latest trends but remain accessible. We strive to offer top-notch quality while keeping our pricing fair.
Q: You recently held a competition to find the next face of DiorloMakeup. How did that go?
A: It was a tremendous success! Our inaugural competition attracted so many unexpected people , sharing their stories and passion for our brand. The winner and brand ambassadors perfectly embody the DiorloMakeup spirit—young, inspiring, and ready to make a global impact.
Q: Any plans for more competitions?
A: Yes! The success and enthusiasm from our first competition have inspired us to plan more. Stay tuned for exciting updates!
Q: Who’s your target audience?
A: DiorloMakeup is for anyone who values beauty with meaning. We cater to those who appreciate high-quality products, diversity, and a connection to cultural roots. We believe there’s a place for everyone in the beauty industry.
Q: How’s social media working for you?
A: Social media has been a game-changer for us. Platforms like Instagram and TikTok have helped us connect organically with a global audience and build a dedicated community. It’s been instrumental in amplifying our brand and engaging with beauty enthusiasts.
Q: What’s next for DiorloMakeup?
A: We have exciting plans on the horizon! Expect more innovative products, increased engagement, and new ways to celebrate beauty in all its forms. The future is bright, and we’re thrilled to share it with our community.
Follow Us:
Facebook: @DIORLOMAKEUP
Instagram: @DIORLOMAKEUP
TikTok: @DIORLOMAKEUP
For more information, please contact:
Ms. Fall, Coordinator DIORLOMAKEUP
Email: diorlomakeup@gmail.com
Media Contact
Company Name: DIORLOMAKEUP
Contact Person: Media Relations
Email: Send Email
Country: United States
Website: https://www.instagram.com/diorlomakeup/?hl=en