According to Arizton’s latest research report, the US electric blankets market is growing at a CAGR of 4.69% during 2023-2029.
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Report Summary
Market Size (2029): $382.65 Million
Market Size (2023): $290.71 Million
CAGR (2023-2029): 4.69%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Product, Material, End-User, and Distribution Channel
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The U.S. electric blankets market is experiencing substantial growth, driven by technological advancements, increased consumer preference for portable electric blankets, the growing popularity of microfiber fleece-based options, and the rising demand for electric throws. Additional factors contributing to this growth include the increasing focus on energy efficiency and comfort, high demand among the elderly population, and expanding usage within the hospitality industry due to a rise in tourism. There is also significant demand from hospitals, further fueling market expansion. The heightened awareness of the benefits of electric blankets, such as the ability to control heating costs and improve sleep quality, is expected to propel market growth in the U.S. during the forecast period. Electric throws, known for their rapid heating capabilities, are particularly favored for quick relief from cold and are popular among consumers for travel during sudden cold spells.
Hospitals increasingly seek electric blankets that meet safety standards to avoid electrical hazards or overheating. Moreover, the demand for electric blankets featuring dual zone heating technology is rising in the U.S. market, as it caters to partners with different warmth preferences. Leading players in the market include Bear Down Brands, LLC, Bedsurehome, Beurer GmbH, Biddeford, Homlyns, Newell Brands, Serta Simmons Bedding LLC, Shavel Home Products, Tempur Sealy International, and Westinghouse Electric Corporation. Prominent vendors with a notable presence include Cosi Home, Life Giving Warmth, NORTH STAR HOME, Trademark Global, LLC, True North by Sleep Philosophy, VEVOR, Woolrich, Inc., and Zonli. Consumers who prefer direct warmth increasingly opt for blankets in the U.S. electric blankets market, which are favored for their ease of use and versatility in residential settings. However, under blankets hold a larger market share due to their effectiveness in providing warmth and comfort without directly impacting the user’s comfort.
Key Development
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In 2023, a China based company Zonli, announced innovation in the battery based heated blankets series. Zonli is dedicated to creating temperature-regulating indoor and outdoor textiles that can enhance well-being and comfort.
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Newell Brands subsidiary, Sunbeam Products, has introduced the GoHeat Cordless Heating Pad, which offers high-level heat therapy during travel activities. It helps treat sore muscles and relieve pain on the go or at home.
Segmentation Overview
Insights By Product
The U.S. electric blankets market by product segmentation is segmented into over blankets, under blankets, and throws. The over-blankets segment holds the largest market share in 2023. Over-blankets are traditional blankets but have an electrical heat element within the fabric. Thus, they can be directly used over the body. Over-blankets can be easily moved from the bed and used conveniently. Thus, demand for it is growing significantly in the US market. It can be used on beds, sofas, and carpets. The ease of use and versatility make the over-blankets more popular for residential use. The heat is passed down to the user’s body. The rising popularity and awareness of concentrated heat therapy and the demand for energy-efficient blankets have also increased the demand for electric blankets in the U.S. market.
Insights By End-User
The U.S. electric blankets market by end-user segmentation is segmented into residential and commercial. The residential segment is expected to grow fastest and is the dominating end-user segment. Households use electric blankets for energy efficiency, cost savings in heating, and personal comfort. Electric blankets offer personalized warmth. It appeals to an individual looking for comfort in a cooler environment. The rising interest in smart home products increases demand for electric blankets, which can be controlled through Wi-Fi or voice commands. Some users in the U.S. are seeking electric blankets for various therapeutic benefits, such as improving sleep quality and muscle pain-related issues. The residential segment shows a pronounced seasonality. Residential consumers are taking more interest in eco-friendly and energy-efficient electric blankets. It drives the demand for the overall electric blankets market in the US.
Insights By Distribution Channel
The U.S. electric blankets market is segmented into offline and online stores by distribution channel. Online store segmentation is expected to grow faster in the distribution channel segmentation. Consumers can compare prices across the different online stores quickly. It gives the consumer an advantage due to the availability of product promotions and discounts. Online stores give an advantage by offering a selection of products from a wider range of brands. As the online shopping preference in the U.S. is rising due to the growing e-commerce market, consumers are looking for reviews and ratings before buying the products. Thus, the online stores segment of the U.S. electric blankets market is rapidly growing.
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Key Vendors
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A Bear Down Brands, LLC.
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Bedsurehome
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Beurer GmbH
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Biddeford
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Homlyns
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Newell Brands
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Serta Simmons Bedding LLC
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Shavel Home Products
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Tempur Sealy International, Inc.
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Westinghouse Electric Corporation
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Cosi Home
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Business Overview
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Product Offerings
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Life Giving Warmth
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NORTH STAR HOME
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Trademark Global, LLC
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True North by Sleep Philosophy
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VEVOR
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Woolrich, Inc.,
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Zonli
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ActionHeat
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Curecure
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Degrees of Comfort
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Eddie Bauer LLC.
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Homedics
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Homemate
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OVENTE
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Sharper Image
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Warmee
Segmentation & Forecast
Product
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Over Blankets
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Under Blankets
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Throws
Material
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Synthetic
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Non-Synthetic
End-User
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Residential
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Commercial
Distribution Channel
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Offline Stores
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Online Stores
Key Questions Answered in the Report:
How big is the U.S. electric blankets market?
What is the growth rate of the U.S. electric blankets market?
What are the key trends in the U.S. electric blankets market?
Who are the major players in the U.S. electric blankets market?
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