According to Arizton’s latest research report, the global decorative films and foils market is growing at a CAGR of 4.52% 2023-2029.
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Automotive Industry Gaining Momentum in the Decorative Films and Foils Market
Decorative films and foils are crucial in enhancing vehicle interiors’ security, privacy, and aesthetics. Installed on the interior surfaces of vehicles, these films contribute to an appealing glossy look and high transparency while ensuring improved passenger or owner privacy. Lighter-tinted car decorative films and foils reduce fading, offer uninterrupted heat rejection, and enhance the overall appearance of a vehicle. Automotive decorative films are valuable in reducing heat loss in winter, gaining solar heat, and maintaining a sustainable and high comfort level inside the vehicle. Furthermore, UV-filtering dyeing films decrease the risk of skin cancer and damage. These films also block more than 90%-95% of Ultraviolet rays, providing more comfort to users by preventing undesirable sun glare. Thus, the ability of automobile decorative films to protect the exterior of the car is another factor driving revenue growth in the market.
Offline Distribution Channel Leading the Market Expansion
In 2023, the offline distribution channel, holding a revenue share of 61.33%, is anticipated to dominate sales in the global decorative films and foils market. The continued prominence of offline channels persists in mitigating the risk of product damage, particularly concerning decorative films and foils and their associated costs. Despite the growing trend of online sales, a significant portion of distribution for these products occurs through specialty stores. Producers of decorative films and foils capitalize on the personalized customer service offered by specialty stores and supermarkets.
Moreover, the online channel holds a relatively lower market share but is expected to witness the highest segmental CAGR during the forecast period. The proliferation of e-commerce and a rise in the awareness of the benefits of online purchases, such as heavy discounts, occasional offers, and convenience, drive the growth of the online segment. Furthermore, high penetration rates are expected for online multichannel platforms, and vendors are expected to grow their online presence through their e-commerce platforms and collaborations with other e-commerce firms during the forecast period.
Growing Popularity of Solar Films and Foils Creating Immense Opportunities for Vendors
Solar control window films, blocking 90% to 95% of harmful UVA and UVB radiation, offer consumers flexibility in various shades and sizes. Adjustable thickness affects light transmission levels (3% to 70%), safeguarding vehicle interiors and extending their lifespan by preventing direct sunlight entry. The rising adoption of sun-controlled decorative films, driven by skin disease prevention needs, is augmented by adverse atmospheric conditions in regions like India, the UAE, Brazil, and Mexico. Healthcare industries increasingly use solar control films, with specialized offerings like Kling Shield’s reflective sun control window film ensuring light entry and interior visibility. The automotive sector witnesses heightened demand for heat dissipation solutions, propelling decorative film adoption. Technological advancements, notably multilayer nanotechnology, enhance product performance, driving market growth. Rapid industrialization, urbanization, and growing disposable incomes generate global demand for decorative films. Increased passenger vehicle demand, particularly in developed economies, and rising per capita incomes are expected to fuel solar control decorative film growth in the foreseeable future.
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Key Company Profiles
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Eastman
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3M Company
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LINTEC Corporation
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LG Hausys
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Madico
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RENOLIT
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Klockner Pentaplast
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OMNOVA Solutions
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Grafix Plastics
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Dumore Corporation
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Avery Dennison Corporation
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Peiyu Plastic Corporation
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ORAFOL Group
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Sun Process Converting, Inc.
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RASIK PRODUCTS PVT. LTD.
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Yodean Decor
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Decorative Films, LLC
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America Standard Window Films
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Armolan Window Films
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Toray Plastics
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Saint-Gobain Performance Plastics Corporation
Market Segmentation
Category Type
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Adhesive
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Non-adhesive
Material Type
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PVC
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PET
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PP
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Others
Product Type
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Frosted
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Architectural
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Vinyl
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Others
Technology
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Metalized
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Ceramic
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Dyed
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Others
Usage Type
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Indoor
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Outdoor
End-user
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Commercial
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Residential
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Automotive
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Marine
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Others
Distribution Channel
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Offline
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Online
Geography
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North America
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The US
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Canada
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Europe
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The UK
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Germany
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France
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Russia
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Italy
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Spain
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Netherlands
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Belgium
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APAC
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China
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Japan
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India
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Australia
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South Korea
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Latin America
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Brazil
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Mexico
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Argentina
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Middle East & Africa
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South Africa
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Saudi Arabia
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The UAE
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Turkey
Key Questions Answered in the Report:
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