According to Arizton’s latest research report, the global fertility supplements market is growing at a CAGR of 7.73% during 2023-2029.
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Report Scope
Market Size (2029): $3.32 Billion
Market Size (2023): $2.12 Billion
CAGR (2023-2029): 7.73%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Product Form, Product Type, Gender, Purchase Methods, Distribution Channels and Geography
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The fertility care market is experiencing significant growth, primarily driven by increasing concerns about infertility, rising investments in reproductive healthcare, delayed childbearing, and a global decline in fertility rates. Infertility is becoming more prevalent worldwide, affecting millions of couples and fueling a high demand for fertility treatments. Changing lifestyles and delayed pregnancies are major contributors to this trend, necessitating enhanced fertility care and support. Additionally, the rise in adolescent pregnancies and concerns about conceiving at an advanced maternal age further amplify the need for fertility solutions. In developing countries, such as India, the significant prevalence of infertility is accelerating market growth, driven by a large patient demographic and an expanding presence of market players.
Fertility supplements, which are scientifically proven and often prescribed by healthcare professionals, are designed to improve fertility in both men and women. These supplements typically contain vitamins, minerals, antioxidants, and other beneficial ingredients. Recently, there has been a notable increase in demand for supplements featuring plant-derived ingredients. In women, they support higher estrogen levels and improved menstrual cycles. By boosting hormones that support reproductive health, these supplements contribute to the overall growth of the fertility care market.
Recent Vendors Activities in the Global Fertility Supplements Market
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In 2024, Perelel- one of the emerging market players, will expand its fertility support portfolio with new supplements and around USD 6 million round of Series A Funding. The company has built upon its bestselling Conception Support Pack by launching Fertility+ Support with antioxidants.
- In 2022, Pillar Healthcare Limited launched four products under the brand Pre-Conceive, a fertility supplement designed to improve both female and male fertility.
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In 2022, Nalalist’s launched a fertility support solution (supplement) developed with CoQ10 gummies, prenatal gummies, and women’s fertility test solutions.
OTC is the Fastest Growing Segment With A CAGR Of 8.04%.
OTC fertility supplements are a major growth driver in the market, primarily because they do not require a prescription and are not subject to stringent FDA regulations. This regulatory flexibility contributes to the dominance of the OTC channel. Increased awareness of fertility care and the ease of obtaining these supplements from health and wellness stores, pharmacies, and other outlets further fuel their popularity.
OTC supplements are generally more affordable than prescription alternatives and offer a level of anonymity that many individuals find appealing. They are more accessible in developed countries compared to developing regions, where self-medication is less common. The preference for self-medication among well-educated individuals of reproductive age also supports the segment’s expansion.
The convenience and cost-efficiency of OTC fertility supplements make them a preferred choice for millions seeking affordable and accessible fertility solutions. Their popularity has risen in developed countries due to growing awareness and knowledge about self-medication for fertility. Additionally, the growth of telemedicine and direct promotional efforts by manufacturers are enhancing access to these supplements, further driving their market growth.
APAC to Witness the Fastest Growth Rate in the Global Fertility Supplements Market
In 2023, the Asia-Pacific (APAC) region represented approximately 24.43% of the global fertility supplements market, establishing itself as the third-largest regional market. Japan is the primary revenue contributor, with China, India, South Korea, and Australia also playing significant roles in market expansion.
As of 2024, fertility rates in some APAC countries have fallen below one child per woman, with South Korea holding the lowest fertility rate globally. In several Asian countries, rates have dropped below 0.8 children per couple. Furthermore, there is a noticeable increase in male interest in fertility care, with more men seeking consultations for sexual health, further driving market growth in the region.
Japan is a key revenue contributor to the global fertility supplements market and is one of the major contributors in APAC, holding a share of approximately 25.45% in 2023. South Korean women increasingly seek simple alternatives for fertility care, leading to a rise in the consumption of fertility supplements. The use of multivitamin fertility supplements has grown, with around 80% of people in South Korea opting for natural fertility solutions.
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Key Vendors
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Coast Science
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Exeltis USA
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Fairhaven Health
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LENUS Pharma GesmbH
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Vitabiotics
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AdvaCare Pharma
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Ritual
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Beli
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CaDi- Cambridge Diagnostic Imaging
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Carlson Labs
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DCMG Laboratories
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Elan Healthcare
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Eu Natural
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Fermenta Biotech
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FullWell
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Hera
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iNova Pharmaceuticals (Pty) Ltd.
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Fertypharm S.L.
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Life Extension
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Nestlé
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Nature’s Craft
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Nua Fertility
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Ocean Healthcare
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Orthomol
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Pragati Biocare Pvt. Ltd.
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Ovaterra
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Premama
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Puritan’s Pride
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Wellbeing Nutrition
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Renova Nutrition
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SUPPLEMENA
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TTK
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Throne
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Zenith Nutrition
Segmentation & Forecast
Product Form
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Capsule
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Tablet
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Soft Gel
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Powder
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Liquid
Product Type
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Synthetic & Blend
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Natural
Gender
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Women
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Men
Purchase Methods
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Over the Counter (OTC)
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Prescription
Distribution Channels
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Drug Stores & Pharmacies
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Specialty Stores
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E-commerce
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Other Distribution Channels
Geography
Europe
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Germany
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The U.K.
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France
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Italy
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Spain
North America
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The U.S.
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Canada
APAC
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Japan
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China
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India
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Australia
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South Korea
Latin America
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Brazil
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Mexico
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Argentina
Middle East & Africa
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Turkey
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South Africa
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Saudi Arabia
Key Questions Answered in the Report:
What are the key drivers of the global fertility supplements market?
Who are the major players in the global fertility supplements market?
How big is the global fertility supplements market?
What is the growth rate of the global fertility supplements market?
Which region dominates the global fertility supplements market?
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