According to Arizton’s latest research report, the GCC events and exhibition market is growing at a CAGR of 3.94% during 2023-2029.
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GCC Events & Exhibition Market Report Scope
Market Size (2029): $827.25 Million
Market Size (2023): $656 Million
CAGR (2023-2029): 3.94%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Exhibition, Revenue Streams, Industry Type, and Region
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The GCC events and exhibitions market is experiencing robust growth driven by the adoption of digital technology and big data analytics, a thriving meetings industry, and increasing demand for diverse entertainment events. Significant budget allocations for brand experiences and a focus on innovative exhibition models fuel this expansion. Notable players in the market include ArabExpo, Daily Mail General Trust plc, and Informa LLP, while Qatar stands out as the fastest-growing country due to government support and infrastructure investments. The rising popularity of entertainment events like gaming, music festivals, and sports leagues further boosts market demand.
The GCC events and exhibitions market is rapidly evolving with the adoption of digital technology and big data analytics. This shift, driven by a focus on innovation and improved ROI, leverages AI, expected to grow 20-30% annually in the Middle East. Event organizers use big data to gain insights from social media and attendee information, enabling targeted marketing, personalized experiences, and optimized event layouts. Digital technologies like virtual reality, interactive exhibits, and event apps enhance attendee engagement, boosting customer loyalty and satisfaction. These innovations also streamline ticketing and registration, improve event success measurement, and optimize marketing spending for better ROI and audience attraction.
Innovations Transforming the GCC Events & Exhibitions Market
The GCC events and exhibitions market is advancing with key innovations to enhance attendee experiences and promote sustainability. Virtual events are becoming increasingly popular, enabling global participation and meeting post-pandemic needs. Companies are prioritizing sustainability by cutting energy use and incorporating recycled materials. Moreover, data-driven event management is being utilized to track attendee behavior and improve event effectiveness, enabling organizations to reach wider audiences and bolster their brand image.
B2B Segment to Dominate the Market by 2029
In 2023, the GCC B2B events and exhibitions market was valued at $329.03 million, growing with a CAGR of 3.95%. B2B events, including conferences, trade shows, and webinars, promote products, generate leads, and build business relationships. The GCC’s strategic location enhances its significance for B2B exhibitions, providing access to Europe, Africa, and Asia. The segment is driven by increased regional trade focus, technology integration, and demand for specialized exhibitions, contributing to its anticipated growth.
GCC Events & Exhibitions Market Dynamics
Drivers
Budget Allocation for Brand Experiences
Rise in Popularity of Events & Exhibitions Across Industries
Push for Growth in Exhibition Sector
Challenges
Exhibitor Advocacy & Political Turbulence
Infrastructural Limitations
Risks Related to Economy, Compliance, & Operation
Upcoming Events in GCC Countries:
- EnSci Dubai 2024 (2024)
- Information Technology Confex (2024)
- The 21st Century Corporate Board (2024)
- Middle East Event Show, Dubai (2024)
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Key Vendors
- ArabExpo
- Daily Mail and General Trust plc
- Emerald Events and Exhibitions
- Entourage
- Gr8 Services
- Informa LLP
- LUXURY KSA
- MaSs
- Riyadh Exhibitions Company Limited
- SkyHigh Events
- Electra Exhibitions
- Future Exhibitions
- GES
- Global Events Agency
- Great Minds Event Management
- IFP Group
- INDEX Conferences & Exhibitions
- SunaidiExpo
- Add enterprise
- Alpha Conferences & Exhibitions
- Anorris Event Management
- Atheer Global IT Solutions
- Colours Bahrain
- Demage
- Dentsu M21
- IGNITE
- Jannat Events
- Masaahaat
- Max Events
- Mosaic Live
- Messe Frankfurt Group
- Orbit
- PACHA GROUP
- Panache
- Procyon Creations
- Purrple Orryx DWC LLC
- SoundKraft LLC
- RELX Group plc
- Titan Events & Entertainment
- The MCH Group
- Urban Events
Segmentation & Forecast
Exhibition
- B2B
- Mixed
- B2C
Revenue Streams
- Exhibitor Fees
- Services
- Sponsorship Fees
- Entrance Fees
Industry
- Consumer Goods & Retail Sector
- Hospitality
- AFF & Energy
- Automotive & Transportation
- Industry Sector
- Entertainment
- Others
Region
- GCC
- United Arab Emirates
- Saudi Arabia
- Kuwait
- Qatar
- Rest of GCC
Key Questions Answered in the Report:
How big is the GCC events & exhibition market?
What is the growth rate of the GCC events & exhibition market?
What are the key drivers of the GCC events & exhibition market?
Which region shows the fastest growth in the GCC events & exhibition market?
Who are the major players in the GCC events & exhibition market?
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