Organic Meat Market size was valued at USD 18.78 Billion in 2022 and is poised to grow from USD 20.27 Billion in 2023 to USD 37.39 Billion by 2031, at a CAGR of 7.95% during the forecast period (2024-2031).
The growth of the organic meat market is driven by rise in health consciousness, increase in concerns about meat quality, and cases of meat contamination. As per the report published by SkyQuest Technology, the organic meat, poultry, and fish sector continued to be the smallest organic food category, with sales of USD 1.4 billion. According to the Organic Trade Association for Pets, with over 10% growth, it experienced the biggest gain of any organic food category. Organic poultry remained the most popular organic protein, accounting for over half of the $865 million in sales for organic meat, poultry, and seafood. Because of the techniques utilized to rear the animals and the quantity of nutrition they carry; organic meat is believed to be healthier than conventional meat.
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Pioneering the Growth in the Organic Meat Market Through Sustainable Practices
The organic meat industry is expanding due to the use of regenerative organic farming practices and a shared commitment to ethical and animal welfare. These traits satisfy consumer demand for sustainably sourced products while symbolizing a greater shift toward ecologically conscious farming practices. These initiatives, which prioritize quality and openness, are altering the production of organic beef and attracting moral consumers who wish to make morally and nutritionally responsible food choices.
Animal Welfare and Ethical Concerns
Growing concerns about animal welfare have played a significant role in the recent growth of the organic meat industry. Organic livestock products are generally sourced from farms that adhere to humane animal care practices. Organic farming certifications may include requirements for livestock to have free access to pastures, feed that is produced organically, and minimal to no use of antibiotics and growth hormones. Consumers who are concerned about animals and the environment typically prefer products made from organic beef.
Organic Regenerative Methods
The meat industry is paying increasing attention to the development of organic meat and other regenerative organic approaches. Regenerative agriculture aims to maintain biodiversity, improve soil quality, and hold carbon dioxide in the soil. To enhance ecosystems and establish sustainable food systems, producers of organic meat products are turning to regenerative techniques such as rotation grazing, planting crops as cover crops in the off-season, and holistic land management.
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Elevation of Standards Through Key Players Initiatives
Joint Operations
Through joint ventures, organic meat producers can share resources and expertise. collaborative ventures include alliances between farmers and processing facilities to maximize output and collaborative ventures with retailers to enhance distribution systems.
Initiatives to Expand
Companies in the organic meat sector typically aim to broaden their geographic reach and product offerings. To appeal to a wider audience interested in ethically and responsibly produced meat products, this means entering new domestic and international markets.
Mergers & Acquisitions
Key organizations strengthen their market position and diversify their product offerings through strategic mergers & acquisitions. Buying smaller organic meat distributors or producers can increase competitiveness by providing access to new markets, advanced technology, or specialized knowledge.
Real Implications of these Strategies
- In January 2024, the inventive and altruistic actor Tyler Cameron collaborated with APPLEGATE. APPLEGATE is the leading natural and organic beef producer in the U.S. To encourage their fans to rethink traditional New Year’s resolutions, they joined their hands with actor, entrepreneur, and philanthropist Tyler Cameron to present a film. They encourage optimism in people through this collaborative effort, we hope to redefine “meathead.”
- Golden Valley Natural, a Shelley, Idaho-based company that makes meat snacks, was acquired by Western Smokehouse Partners in May 2024. According to a statement from CEO Matt Bormann, Golden Valley started off as a family-run business that makes natural and organic meat snack products, thus Western Smokehouse’s mission to provide healthier meat snack options makes sense.
- In November 2023, Redefine Meat made an announcement announcing its entry into the European retail market and the introduction of plant-based products in collaboration with Ocado in the UK and Crisp and Albert Heijn in the Netherlands.
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Organic Meat: A Way Toward Healthier Table
The organic meat industry is expanding due to new markets and product lines, collaborations through strategic alliances, and acquisition of strategic assets. These initiatives support ethical norms and environmentally friendly farming practices while meeting the growing consumer demand for transparent, premium organic meat products.
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