Pune, 23 May 2024: Stellar Market Research, a Food & Beverages business research firm has published a report on the “Beetroot Powder Market”. The total market size of the Beetroot Powder Market was USD 480.2Mn in 2023 and is expected to grow at 5.3 percent CAGR through the forecast period by reaching nearly USD 689.32 Mn.
Beetroot Powder Market Report Scope
Market Size in 2023 USD 480.2Mn
Market Size in 2030 USD 689.32 Mn
CAGR 5.3 % (2024-2030)
Forecast Period 2024-2030
Base Year 2023
Number of Pages 278
No. of Tables 119
No. of Charts and Figures 115
Segment Covered Form, Application, Distribution Channel, and Region
Regional Scope North America, Europe, Asia Pacific, Middle East and Africa, South America
Report Coverage Market Share, Size & Forecast by Revenue | 2024−2030, Market Dynamics, Growth Drivers, Restraints, Investment Opportunities, and Key Trends, Competitive Landscape, Key Players Benchmarking, Competitive Analysis, SMR Competition Matrix, Competitive Leadership Mapping, Global Key Players’ Market Ranking Analysis.
Beetroot Powder Market Research Methodology
The report includes the drivers, restraints, opportunities, and challenges of the Beetroot Powder Market. To understand the Beetroot Powder market estimations and growth rates, a bottom-up approach was used in the report. Regional analysis of the Beetroot Powder market was conducted at a local, regional, and global level to understand the Beetroot Powder market penetration, price and demand analysis, and competitive landscape. The report offers fundamental information on the Beetroot Powder market, including stakeholders, investors, and new entrants used to develop marketing plans and investments. The technology adoption, financial standing, portfolio, merger and acquisition, joint ventures and strategic alliances are covered in the competitive environment for the Beetroot Powder Market.
The primary and secondary data methods were used for the data collection for the Beetroot Powder Market. Segment-wise analysis of the market is divided into Product, Light Source, and Application. The bottom-up approach was used to estimate the Beetroot Powder market size by various segments. Product Type and Application are the segments used to analyze Beetroot Powder to determine the favorable and unfavorable aspects that affect market growth. SWOT analysis was conducted to provide the strengths and weaknesses of the Beetroot Powder Market while PESTLE was employed to understand the potential impact of the micro-economic factors affecting the Beetroot Powder Market.
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Beetroot Powder Market Overview
Beetroot powder, made from dried and ground beetroots, is becoming popular in cooking and health. It adds natural color and an earthy taste to many foods, drinks, and baked goods. As more people look for healthy, natural ingredients, beetroot powder stands out for its antioxidants, vitamins, and minerals. It’s used in everything from smoothies to baked treats, meeting the needs of those wanting to eat better. The market for beetroot powder is growing, driven by new products and the demand for natural food options. It supports healthy living and offers a colorful, nutritious choice for everyone.
Beetroot Powder Market Dynamics
The rising prevalence of cardiovascular disease (CVD) globally significantly boosts the beetroot powder market, particularly in healthcare and pharmaceuticals. Aging populations, lifestyle changes, and increasing obesity and diabetes rates contribute to this surge. As the global population ages, CVD incidence rises, given its strong association with age. Poor diets, physical inactivity, and high-stress levels in modern lifestyles further increase cardiovascular risks. This growing CVD burden fuels demand for diagnostic tools, medical devices, and pharmaceuticals for heart-related ailments. Innovations in medical technology, such as advanced imaging, minimally invasive surgeries, and new drugs, are in high demand to meet the expanding patient base. Increased awareness and government initiatives to combat heart disease also drive investment in research and development, fostering significant growth in the healthcare market.
Limited consumer awareness of beetroot powder’s benefits, such as improved cardiovascular health and enhanced athletic performance, hampers market growth. Its earthy flavor is off-putting to some, limiting its daily use. Additionally, the market faces stiff competition from other superfoods and supplements. Supply chain issues, such as raw beetroot availability and quality, also impact the market. Variability in crop yields due to weather or agricultural practices affect product consistency. The relatively high cost of beetroot powder compared to other supplements and regulatory hurdles concerning labeling and quality further challenge market growth. Despite these challenges, the health and wellness trend offer significant growth opportunities. Consumers increasingly seek natural, nutrient-rich products, driving demand for superfoods like beetroot powder. Companies integrating beetroot powder into smoothies and health drinks, such as Suja Juice, capitalize on this trend. As consumer preference for organic and non-GMO products rises, beetroot powder fits well within these trends, promising substantial growth prospects for market players.
Beetroot Powder Market Regional Insights
North America led the beetroot powder market, largely due to increasing consumer awareness of its health benefits, such as high nutritional content and the ability to lower blood pressure. The region’s strong food and beverage industry, along with a growing trend toward natural and organic products, has significantly boosted demand. Advanced agricultural practices and favorable climatic conditions ensure a steady supply of high-quality beetroots for powder production. Additionally, extensive research and development and technological advancements in processing have resulted in innovative beetroot powder formulations to meet diverse consumer preferences.
Strategic marketing initiatives and the widespread availability of beetroot powder through supermarkets, online retailers, and specialty stores have also been key in establishing North America’s market dominance. This combination of favorable market conditions, technological advancements, and consumer preferences has propelled North America to the forefront of the global beetroot powder industry.
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Beetroot Powder Market Segmentation
By Form
- Organic
- Conventional
By Application
- Food & Beverages
- Nutraceuticals & Supplements
- Cosmetics
- Others
Based on the Application Beetroot powder, prized for its natural coloring and flavoring, meets the growing demand for clean-label products. Its vibrant hue and nutritional benefits, including antioxidants and vitamins, make it popular in various foods. The trend toward wellness drives its use in beverages, enhancing stamina and blood flow. Its versatility and compatibility with recipes appeal to manufacturers. As plant-based diets gain traction, beetroot powder’s role as a nutritious, vegan ingredient strengthens in the market.
By Distribution Channel
- Online
- Offline
Beetroot Powder Market’s Key Competitors include:
- Bioglan (United Kingdom)
- NutraMarks Inc. (KAL) (USA)
- Crystal Sweet (Turkey)
- Natures Aid Ltd. (United Kingdom)
- Layn Natural Ingredients (China)
- NOW Foods (USA)
- Bulk Powders (United Kingdom)
- Super Sprout LLC (Australia)
- Windmill Health Products (USA)
- NutriScience Innovations LLC (USA)
- Changsha Vigorous-Tech Co., Ltd. (China)
- Mountain Rose Herbs (USA)
- Z Natural Foods (USA)
- Herbafit Natural Products GmbH (Germany)
- Jiangxi Hengtian Industrial Co., Ltd. (China)
- Red Mint (Spain)
- Beetroot Pro (USA)
- Organic Herb Inc. (China)
- Xi’an Fengzu Biological Technology Co., Ltd. (China)
- Nubeleaf (USA)
Key questions answered in the Beetroot Powder Market report are:
- What is Beetroot Powder?
- Which market segment held the largest share of the global Beetroot Powder Market in 2023?
- What are the global trends in the Beetroot Powder Market?
- What are the upcoming industry applications and trends for the Beetroot Powder Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Beetroot Powder Market?
- What growth strategies are the players considering to increase their presence in the Beetroot Powder Market?
- Who are the leading companies and what are their portfolios in the Beetroot Powder Market?
- What are the major challenges that the Beetroot Powder Market could face in the future?
- Which region held the largest Beetroot Powder Market Share in 2023?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2023)
- Market Size, Share, Size & Forecast by different segment | 2023−2030
- Beetroot Powder Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Beetroot Powder Market Segmentation – A detailed analysis by Product, Application, Distribution Channel and Region
- Competitive Landscape – Profiles of selected key players by region in a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
Stellar Market Research is leading Market research firm, has also published the following reports:
Ghana Cocoa Powder Market – The Ghana Cocoa Powder Market was valued at USD 118.80 million in 2023. Ghana’s Cocoa Powder Market size is estimated to grow at a CAGR of 13.93% over the forecast period. The rising demand for organic or sustainable variations, along with the nutritional content of the product, is driving the market growth.
Europe Pea Protein Market – The Europe Pea Protein Market size was valued at USD 190.83 Mn. in 2023 and the total Europe Pea Protein Market revenue is expected to grow at a CAGR of 11.13% from 2024 to 2030, reaching nearly USD 399.45 Mn. The increased demand for plant-derived proteins has gained prime importance thanks to the higher ethical profile, increasing concern from animal welfare organizations for meat proteins, and increased exposure to animal-based protein greenhouse emissions has propelled the market growth in Europe
About Stellar Market Research:
Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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