KYIV, UKRAINE – 09 May, 2024 – Ahead of the boxer’s May 18 fight with Tyson Fury to decide the Undisputed Heavyweight Champion of the World, Usyk is partnering Ukrainian energy company DTEK, in a deal brokered by P11 Group to draw global attention to the plight of Ukraine’s civilian power system.
Since launching its full-scale invasion of Ukraine in 2022, Russia has damaged or destroyed 50% of the country’s energy system. Just this spring, the enemy has damaged or destroyed 80% of Ukraine’s thermal power capacity, 30% of hydro-electrical facilities and dozens of critical substations across the country. According to the Ministry of Energy of Ukraine, the damage to the power system, excluding the latest attacks, had already amounted to $11.5 billion.
Usyk will be supported in Riyadh’s Kingdom Stadium by around 30 war veterans who have returned to work at DTEK after frontline action in some of the war’s most intense battles.
The #FightForLight partnership between Usyk and DTEK aims to highlight the critical state of Ukraine’s energy sector to global allies and to appeal for urgent technical assistance (such as replacement generators, transformers and turbines) to energy companies across the sector, before the onset of winter in six months’ time.
DTEK CEO Maxim Timchenko said: “DTEK is doing everything possible to draw the attention of the world community to the energy infrastructure destroyed by the enemy and the need to restore it and protect it from new criminal attacks by russia. We appreciate that Oleksandr Usyk and his team share these aspirations and will help the voice of Ukrainian energy workers be heard. We have a common goal and a common task – to protect our people and Ukrainian civilian infrastructure, so that every Ukrainian family has light and heat.”
Critically, restoring the energy sector also depends on rapid deliveries of air defence systems and ammunition from Ukraine’s allies.
#FightForLight [HYPERLINK: https://dtek.com/en/fight-for-light/]
NOTE TO EDITORS: A Russian missile attack on three DTEK power stations early on Wednesday morning caused further destruction to energy infrastructure already under urgent repair after four previous strikes in March and April. [HYPERLINK https://dtek.com/en/media-center/news/]
Press Enquiries: Antony Moule | marketing@p11-group.com
DTEK Group
DTEK is the leader and the biggest private investor in Ukraine’s energy sector. DTEK Group employs 55,000 people. Our companies are involved in coal and natural gas extraction; electricity generation from wind, solar, and thermal power plants; energy resources trading in local and international markets; distributing and supplying electricity to consumers; providing energy efficiency services to customers; and developing high-speed charging station networks.
Our Strategy 2030 commits DTEK Group to transforming into a more efficient, eco-friendly and technologically advanced business, guided by ESG principles. Our goal is to achieve carbon neutrality by 2040. During the war, DTEK Group has restored power-supply to 11 million customers in the regions affected by Russian hostilities.
The company is fully owned by SCM Limited. The final beneficiary is Rinat Akhmetov.
P11 Group
P11 Group is a leading sports marketing and talent representation agency dedicated to maximising brand exposure and empowering athletes worldwide. With a focus on innovation and strategic partnerships, we specialise in connecting brands with high-profile sports events and athletes, ensuring impactful marketing campaigns and successful career trajectories. Our team of experts is committed to delivering exceptional results and driving growth for our clients in the dynamic world of sports marketing.
Media Contact
Company Name: P11 Group
Contact Person: Media Relations
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Country: Ukraine
Website: http://p11-group.com