The global event management software market will grow from USD 15.5 billion in 2024 to USD 34.7 billion by 2029 at a compounded annual growth rate (CAGR) of 17.4% during the forecast period. Event management software is a digital tool designed to streamline the planning, execution, and analysis of events, ranging from small gatherings to large-scale conferences. It offers a comprehensive platform where users can manage various aspects of event planning, including attendee registration, venue selection, budgeting, marketing, and logistics coordination. This software typically provides features such as online registration forms, email marketing integration, agenda management, attendee engagement tools, and post-event analytics.
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The rise of virtual and hybrid events in response to the COVID-19 pandemic has further accelerated the adoption of event management software. Virtual event platforms offer various features, including live streaming, virtual networking, and interactive sessions, enabling organizers to host engaging and immersive virtual experiences. As organizations continue to embrace virtual and hybrid event formats, the demand for event management software that supports these formats is expected to grow, driving further innovation in the market. Major players such as Cvent, Eventbrite, Bizzabo, Aventri, and EventMobi dominate the event management software market. These vendors differentiate through innovation, user-friendly interfaces, and integrations with third-party services. As the event management software market continues to grow, these significant vendors are expected to remain at the forefront, driving innovation and shaping the future of event management.
The services segment is expected to capture the highest CAGR during the forecast period by offering segment.
The service type segment of the event management software market is segmented into software and services. The services segment accounted for the highest CAGR during the forecasted period. Services supplement staff software and offer skills, knowledge, and solutions to the event management software market during planning and execution periods. The services of such companies are mainly dedicated to implementation support, regular training, and ongoing technical assistance, ensuring that clients can adequately use the event management software products they buy. The implementation support must include making the software conform to a client’s needs, customizing it to the desired features, and integrating it into the current system to ensure smooth performance. Running the training allows the users to grasp the possibilities hidden in the software features comprehensively and are appropriate to maximize their achievements with the help of event technologies.
Additionally, round-the-clock technical support service gives clients the choice to contact their support teams or help desks to solve any version issues, identify the source of the problem, and thus get timely help as soon as possible. Few program developers also provide consulting services, such as strategic suggestions for getting a competitive edge from experienced professionals in managing and planning events, advising best practices, and giving industry insights. Finally, services offered within the event management software market help the customers meet their requirements of skill, sources, and support to plan, execute, and control the event effectively with assurance.
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For event planners and organizers, event management software simplifies planning and executing events by centralizing all relevant information and tasks in one place. It allows them to automate repetitive tasks, track real-time progress, collaborate with team members, and ensure smooth stakeholder communication. Additionally, it enables planners to analyze data and feedback post-event, helping them identify areas for improvement and make data-driven decisions for future events. Event management software enhances attendees’ experience by offering easy registration processes, personalized agendas, networking opportunities, and access to event-related information through mobile apps or online portals. Overall, event management software facilitates efficient and effective event planning and execution for all parties involved, contributing to successful and memorable events.
Unique Features in the Event Management Software Market
By using a distributed architecture, edge computing reduces dependency on centralised data centres and offers low-latency processing by bringing computational resources closer to data sources.
By processing data locally at the edge, edge computing enables real-time analytics, saving organisations time and money by eliminating the need to transport data to distant data centres and enabling speedy decision-making.
Because 5G networks offer high-speed, low-latency connectivity, they are propelling the development of edge computing by opening up new applications and services that demand real-time processing and response times.
By processing sensitive data locally at the edge and lowering the chance of data exposure and unauthorised access during transmission across public networks, edge computing improves security and privacy.
By extending cloud services to the edge and integrating with already-existing cloud infrastructure, edge computing enhances cloud computing. This allows for hybrid cloud designs, which combine the scalability of the cloud with the low-latency processing of edge devices.
Major Highlights of the Event Management Software Market
In response to the distinct demands and specifications of several industries, including corporate events, conferences, trade exhibits, festivals, sporting events, and charity fundraisers, vendors are creating event management solutions that are industry-specific.
Data encryption, access restrictions, GDPR compliance, and PCI DSS compliance are just a few of the event security and compliance capabilities that event management software offers to safeguard sensitive data and comply with legal requirements.
With features like tailored messaging, personalised recommendations, interactive material, and networking tools to increase audience happiness and involvement, there is a focus on personalisation and attendee engagement.
With the help of powerful data analytics and insights offered by event management software, planners can monitor attendance, gauge engagement levels, get input, and assess event ROI to better plan and optimise future events.
In order to improve event planning and attendee experience, vendors are placing a high priority on user experience and usability. They accomplish this by providing customisable options, mobile-responsive designs, and intuitive interfaces.
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Top Companies in the Event Management Software Market
Major vendors belong to the North American and Asia Pacific regions, such as Cvent (US), Stova (US), Eventbrite (US), Zoom (US), RingCentral (US), Zoho Corporation (India), Momentus Technologies (US), Active Network (US), RainFocus (US), and 6Connex (US) are among a few leading players operating in the event management software market. These players can focus on creating new alliances and relationships. Major firms have used various tactics to increase their market domination, including partnerships, contracts, mergers and acquisitions, and introducing new products.
RingCentral
RingCentral is a leading cloud-based communication and collaboration solutions provider for businesses worldwide. RingCentral’s platform enables organizations to streamline communication across multiple channels, enhance productivity, and improve customer engagement. With a focus on scalability, reliability, and innovation, RingCentral serves businesses of all sizes, ranging from small startups to large enterprises, across various industries.
In the event management software market, RingCentral offers a product called RingCentral Events. This AI-powered platform is designed for planning, producing, and managing virtual, hybrid, and onsite events. It provides a virtual venue with a reception area, main stage, concurrent sessions, networking options, and an expo area for sponsors and exhibitors. RingCentral Events disrupts the status quo with an affordable pricing model and comprehensive event hosting tools. It’s a versatile platform caters to events of all types and sizes, from single-day, simple events to multi-day, multi-track events.
Momentus Technologies
Momentus Technologies, formerly Ungerboeck, provides global industry-leading venue and event management solutions. In the event management software market, Momentus Technologies offers a range of solutions designed to simplify event planning, enhance engagement, and drive success. Its offerings include robust event management platforms with features like online registration, ticketing, agenda management, attendee tracking, and feedback collection. The platform is designed to streamline tasks and workflows, providing a clear view of past, present, and future events. It caters to the unique needs of market spaces, driving operational efficiency and capturing revenue faster.
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